Following another GSMA announcement on mHealth only last, the global Mobile Communications industry Association has announced details of its plans with the University of Manchester to establish an m-Health Innovation Centre to act as a UK focus for m-Health activity. The goal of this “m-Health initiative” is to foster innovative mobile applications and services in healthcare that will focus on promoting healthier lifestyles and early intervention.
“The Manchester m-Health Innovation Centre will conduct multidisciplinary research, bringing together researchers, healthcare organisations and industrial partners to conceive, develop and evaluate mobile health innovations. A major focus will be on citizen-led health and wellbeing, using mobile technology to enable people to play a more active role in determining their own health, providing a more personalised and responsive interface to public services. The initiative recognises that innovative health products are important because they can help reduce the cost of healthcare as well as create new growth opportunities for the mobile industry.
The centre in Manchester will encourage innovation by: providing a forum for collaboration and sharing ideas; providing in-depth analysis of the market for m-Health; signposting key opportunities; conducting pilot trials; organising community-building events; providing m-Health education and training; and offering online resources and one-to-one services to support the emerging m-Health community. Multidisciplinarity will be a critical part of the ethos of the centre, with successful innovation drawing on a combination of insights into health needs, novel technology, an understanding of issues of trust, privacy and individual motivation, and new business models and approaches to technology adoption.“
Michael O’Hara, Chief Marketing Officer at the GSMA, said: “A combination of mobile and healthcare can deliver tremendous benefits, such as cost savings for healthcare providers as well as convenience and improved quality of life for patients. We are delighted to be collaborating with the University of Manchester, a leading centre for Health Informatics research, innovation and education, and whose deep expertise and focus makes them an ideal partner for our m-Health collaboration.”
Prof Dame Nancy Rothwell, Deputy President at University of Manchester, said: “We very much value the opportunity to work with the GSMA to translate our innovative ideas into practice. Sustainable health and wellbeing represent a major challenge for society worldwide, and the transformational potential of mobile technology in promoting innovative citizen-led health initiatives provides exciting opportunities.”
Press contact is Daniel Lowther (press@gsm.org/+447747636687). For more information visit Mobile World Live or the GSMA corporate website.
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[...] It was great to see that Universities are now aware of a need to compete to attract research in the area of mHealth especially after Manchester University announced a mHealth Research initiative with the GSMA recently. [...]
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