As BlackBerry continue to win over ever more buyers in the UK Healthcare market, I wonder if the ban on their devices in the UAE could turn out to be a PR win for their Healthcare Enterprise sales teams in the rest of the world?
If you haven’t been following the furor it arose as BlackBerry manufacturer Research In Motion (RIM) has been banned from networks in the region because the governments there found it “impossible” to monitor BlackBerry data traffic.
There are of course the downsides such as the massive impact this will have on sales in the region, the churn it will inevitably cause amongst those in the region already using BlackBerrys and the inconvenience that will be faced by those travelling to Dubai for a week of sun or business as they have to put their SIM cards into another manufacturers device if they want to access the internet/apps.
But could they possibly make up for the business shortfall as enterprise customers get even more confidence in the BlackBerry security architecture and are reminded of how it is “purposefully designed to exclude the capability for RIM or any third party to read encrypted information under any circumstances.”
I’ve mentioned before how the BlackBerry Enterprise sales presentation uses the word “security” at least once in every slide, but after this development will the job of explaining this be a whole lot easier?
Could a “It’s a BlackBerry, of course it’s secure” slogan do for RIM what “Does Exactly What It Says On The Tin” did for Ronseal?