It’s great to see mHealth being taken center stage for these new device launches, the Playbook looks competitive and they’ve taken a nice initiative to promote the device/SDK to developers: “If you write a new air application and it’s accepted for the AppWorld you’re eligible for a free BlackBerry PlayBook”.
But I can’t but help think they’re fundamentally missing the point of why people are going to buy, use and not want to put down these devices. This feeling is reinforced when Mike Lazardis’s states:
“We’re not trying to dumb down the internet for a small mobile device what we’re trying to do is bring up the performance and capability of the mobile device to the internet”
I can’t but help think this is completely the wrong outlook. To make the most of mobile devices we need to leverage their unique attributes not try and better the experience of an older mass media. For small touch screen tablets to be successful designers need to be doing something better than just trying to match a Kindle or PC experience.
Why has this PlayBook got so many leads stuffed into it? I’m guessing power and audio/screen share (for the overhead projected image) but for a quick demo (these devices are expected to have hours of battery life) surely this could have been slicker with a wireless screen share (an area that BlackBerry Smartphones have taken a lead in) particularly as the high resolution MRI images are supposedly being live streamed.
Samsung fully understand this as you can see in the GTab Promo video below in which they showcase how this new device is achieving an experience over and above that of the PC “Internet” eg. optimised email environment, Augmented Reality and Navigation services, full web browsing, eReading solutions, Swype & Voice Textr Input, and of course a complete communication solution (integrating 3G Video Calling of course).