Health Care IT Prediction 2011: “mHealth players will seek a business model”

“I still see mHealth as an extension of existing businesses and healthcare IT. I don’t believe we’ll see all that many pure mHealth companies find a business model. Although, there will be some in the consumer space that will do very well. I also see many mHealth initiatives in underdeveloped countries seeing some amazing results.”

John Lynn, Heathcare IT Blogger

I remember hearing similar predictions being made by music industry incumbents when they were still ignoring the billion dollar mobile music business while entrepreneurs like Simon Buckingham (Ringtones.com) executed on their “purely mobile” business strategies. It’s well worth reminding ourselves how mHealth will change the world far more than eHealth ever could.

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3 Responses to Health Care IT Prediction 2011: “mHealth players will seek a business model”

  1. Thanks for the link. I agree that mobile will have an amazing impact on healthcare. I love the article that you link to about the impact of mobile versus the internet. Very profound to consider.

    Like I said in my post, I’m excited about the opportunities in underdeveloped countries. I’m just not sure I yet see the vision of the unique mobile apps that are going to dramatically change healthcare as we know it. At least not in the next year.

    I’d love to hear your long term vision of mHealth apps that could drastically change the way healthcare is done. Maybe a “Facetime” doctors visit app? It’s possible I haven’t thought about it enough to get the full vision.

    • Hi John,

      Thanks for your comment, I’m sure it’s only a subtle difference of opinion. As with any emerging area there will of course be entrepreneurs with completely the wrong idea/business model for exactly the same reasons there will be a million bloggers, publishers and conference organisers with their own thoughts on what’s needed. Thankfully I don’t think patients will need too many choices if the services themselves are exceeding expectations (and I have no doubt that the world of online rating sites will prove a very effective tool for engaged patients).

      “I agree that mobile will have an amazing impact on healthcare”

      It’s also worth remembering that mobile IS already having an amazing impact on the health of society.

      “I’d love to hear your long term vision of mHealth apps that could drastically change the way healthcare is done. Maybe a “Facetime” doctors visit app? It’s possible I haven’t thought about it enough to get the full vision.”

      We’ve actually been offering 3G Doctor (informed consultations with registered Doctors) using FaceTime since the 24 June 2010 and since 2006 using 3G Video Calls (we’ve actually had 3G Video Phones featuring similar technology to the iPhone/FaceTime widely available in Europe for some years now). There is no need for patients to download a “doctor visit app” however as the secure mobile web and Facetime service are native to all iPhone 4 devices. Unfortunately the service is only available in the UK and Ireland for the time being although I have high hopes we’ll have an update on that in the New Year…

      • I agree. I don’t think we’re far off from our opinions.

        There’s no doubt that mobile will play a major role in health care. It’s really just a question of how exactly.

        I think technology is not the issue with a video patient visit. It’s the other things outside of the technology that are causing the real slow down in adoption of such technology.

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