14 Million Americans Scanned QR Codes in June

A comScore study is reporting that in June 2011, 14 million mobile users in the USA, representing 6.2% of the total mobile audience, scanned a QR code on their mobile device.

Analysis of the source and location in which QR Code Scans were conducted revealed that printed publications are the most popular source of QR Codes that customers engaged with (nearly half of all scanners read one of these in June), product packaging was the second most popular source (1 in 3 customers scanned at least one of these). QR Codes shown on websites that are viewed on a PC was next (27.4%) and posters/flyers/kiosks (23.5%). Quite surprisingly (to me at least) it appears that more than 1 in 10 (11.7%) people who used a QR Code reader in June scanned at least one QR Code off the TV. Is American Idol using QR Codes already?

Although implementations are far from perfected (eg. why isn’t the poster above using a redirection from a shortened URL?) from what I’ve seen I think we’ve finally hit the adoption phase with QR Codes – which makes it a great time to start using them to deliver personalised Mobile Video Content to Patients. Let me know if you need help launching something…

About 3G Doctor

The Corporate Blog of 3G Doctor
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s