Diageo spends more than $10 million on Facebook ads, plans more

I’ve mentioned before how futile it is to think you can regulate mHealth Apps without even a nod to mobile advertising. But while the majority of this is quite obvious to anyone with the first idea of the issues (eg. as weight apps in the USA come under the regulatory auspices of the FDA we have the growth of location based apps pushing our kids fast food coupons) sometimes the scale of the problem is hard to appreciate.

Here’s a few stats that I think highlight the scale of the problem:

> Diageo spends $10m per annum on Facebook ads in USA
> Facebook admits that 25% of children aged 8-12 years in the UK are on it’s network and being served adult adverts
> Facebook admits that >35% of children in the USA are on it’s network being served adult adverts
> Consumer Reports’ annual “State of the Net” survey found 20 million minors actively used Facebook in past year and 5 million of these are “10 and under” and use a fake age
> 25% of all 8-12 year old children in the UK are on Facebook even though the minimum age is 13 and OFCOM figures state that nearly half of these children have registered themselves as being 18 or over
> Diageo reports increased Facebook ads = increased instore sales

Failing to understand Mobile Advertising is no excuse for us to underestimate the potential for conflict:

About 3G Doctor

The Corporate Blog of 3G Doctor
This entry was posted in Uncategorized. Bookmark the permalink.

1 Response to Diageo spends more than $10 million on Facebook ads, plans more

  1. David says:

    Hahaha, that is a fantastically ironic photo. mRegulation will clearly need to adjust to mHealth

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s