Text4Baby features on Russian TV… but why have the mums all got white iPhone 4’s?

Posted on March 5, 2012 by HorseTech



The Text4Baby program has been featured on major Russia TV news and I’m a bit confused about the focus. Of course I can see the enormous value of timely SMS advice (in Turkey 1 in 3 pregnant women is registered with Turkcell’s information service) but why would you want to send SMS based advice to a mum in Russia who has the latest $1000 Apple smartphone?

With 500 million smartphones shipping in the last 12 months (up 60% on the previous period) with this target market maybe they should be thinking about renaming the service MMSBaby or iMessageBaby?

Related: Tomi Ahonen Mobile Industry Numbers Almanac 2012

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1 Response to Text4Baby features on Russian TV… but why have the mums all got white iPhone 4’s?

  1. Pingback: Text4Baby arrives in Russia with focus on affluent single mums « mHealth Insight: the blog of 3G Doctor

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