mHealth to Transform Healthcare Interview

“When you realize the amount of data mobile telecoms companies are gathering, you realize they are in a very different position and that this enables very different opportunities to personalize healthcare delivery. If pharma brands don’t transform, I have every confidence that mobile phone giants will cannibalise them just like they did with consumer brands – like computers, watches and music players – in the last ‘Nokia’ decade”

3G Doctor’s David Doherty being interviewed by Robert Imonikhe ahead of EyeforPharma’s Value Added Services Conference (September 17-18, London).

Related: 2000-2009 – the Nokia Decade, but why should it stop there?