Why would Apple make a wristwatch or pair of glasses when smart earbuds could let them cannabalise the $10 Billion hearing aid industry?


A lot of hype doing the rounds about Apple making a health monitoring watch designed along the lines of the pulse measuring device that Dr Dave Albert patented back in 1981. With more than 80,000 staff and a $160 Billion cash pile it would be pretty odd if they haven’t got a team dedicated to it but I think there are much bigger initial wearable accessory markets than something we wear on our wrist and I think this great kickstarter video (HatTip: Bart Collet) illustrates them perfectly (to see it even more clearly use your imagination to swap out the jogger for any one of the 100’s of Patients you have visiting your clinic every week wearing a hearing aid).

Why jump into the deep end with a device that needs a comprehensive ecosystem to be built when you could launch smart earbuds that could leverage and grow so many of the key assets around which Apple has already built out it’s own unique culture (eg. SIRI , iBeacon, low power bluetooth, on-device microphones, etc)?

Related: How the cannibal of cannibals defined the last decade and medical device and pharma convergence will define this decade. Nuance GLobal Healthcare Meeting ‘mHealth: Beyond the Beep’. Google Glass: has silicon valley invented something so useful it’s primary market will be serving health needs?

One Response to Why would Apple make a wristwatch or pair of glasses when smart earbuds could let them cannabalise the $10 Billion hearing aid industry?

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