NBCNews mHealth profile makes Apple Homepage



mHealth makes Hot News Headlines on Apple Homepage

I mentioned last week how I thought the NBCNews profile of Eric Topol MD showcasing mHealth tech including the Alivecor ECG, DexCom SEVEN PLUS, VisiMobile by Sotera Wireless and the GE V-Scan might be providing Apple with a placement that would’ve cost as much as $10 million to achieve with advertising.

While it’s great to see it’s been noticed by Apple I wonder how big the boost it’s given the brand and I wonder how big a spike there was in sales of Alivecor’s FDA approved $199 iPhone case amongst healthcare professionals who watched the program or were sent the link?

HatTip: @derektwon

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