What the NHS should be saying: “No Mobile Left Behind”

Had an interesting email conversation this morning with a good friend who works within the NHS. He’d read my reviews of presentations given by NHS Choices and NHS Direct at the recent Mobile Healthcare Industry Summit in London. Knowing how I’m such a big fan of the NHS he had been surprised that I didn’t offer much in the way of a suggestion for what I think they should have been saying and doing.

Thankfully I think this quote from Kraft delivers this much more succinctly than I ever could.

Why don’t they start with a couple of mobile optimised sites (eg. m.nhs.uk and m.nhsdirect.uk)?

Because what they’ve currently got just isn’t effective and Apple iPhone Apps just aren’t where the patients they need to reach are right now…

About 3G Doctor

The Corporate Blog of 3G Doctor
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1 Response to What the NHS should be saying: “No Mobile Left Behind”

  1. Pingback: “End of the doctors surgery? GP visits to be replaced by Skype consultations in bid to save NHS £3BN” « mHealth Insight: the blog of 3G Doctor

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