Had an interesting email conversation this morning with a good friend who works within the NHS. He’d read my reviews of presentations given by NHS Choices and NHS Direct at the recent Mobile Healthcare Industry Summit in London. Knowing how I’m such a big fan of the NHS he had been surprised that I didn’t offer much in the way of a suggestion for what I think they should have been saying and doing.
Thankfully I think this quote from Kraft delivers this much more succinctly than I ever could.
Why don’t they start with a couple of mobile optimised sites (eg. m.nhs.uk and m.nhsdirect.uk)?
Because what they’ve currently got just isn’t effective and Apple iPhone Apps just aren’t where the patients they need to reach are right now…
[…] I’ve been talking about the importance of this for years and this criticism does a great job of highlighting one of the key reasons why public healthcare initiatives should take a mobile first approach like the one that’s proving to be so successful at Kaiser Permanente in the USA. […]