What the NHS should be saying: “No Mobile Left Behind”

Had an interesting email conversation this morning with a good friend who works within the NHS. He’d read my reviews of presentations given by NHS Choices and NHS Direct at the recent Mobile Healthcare Industry Summit in London. Knowing how I’m such a big fan of the NHS he had been surprised that I didn’t offer much in the way of a suggestion for what I think they should have been saying and doing.

Thankfully I think this quote from Kraft delivers this much more succinctly than I ever could.

Why don’t they start with a couple of mobile optimised sites (eg. m.nhs.uk and m.nhsdirect.uk)?

Because what they’ve currently got just isn’t effective and Apple iPhone Apps just aren’t where the patients they need to reach are right now…

About HorseTech

HorseTech Conference
This entry was posted in Uncategorized. Bookmark the permalink.

1 Response to What the NHS should be saying: “No Mobile Left Behind”

  1. Pingback: “End of the doctors surgery? GP visits to be replaced by Skype consultations in bid to save NHS £3BN” « mHealth Insight: the blog of 3G Doctor

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s