It’s 2018, and We Still Have No Idea If Mobile Healthcare Apps Work by Milos Mudric (16 Oct 2018).

mHealth Insights

“What was the promise of reduced admissions and improved health outcomes in patients? This goal has not been achieved and is not happening how we thought it would”

I think we all know that a google search on your mobile is now the first thing Patients and Carers do so I think it’s important to realise that everyday mHealth keeps Patients out of hospitals it’s just that you can’t obviously measure people who don’t present at admissions.

“Usage of mobile devices in healthcare is basically what mHealth is”

Incorrect. This is from back in 2010 but think of mobile as the newest and least understood mass media.

“Scarce evidence for mobile app (mHealth). A recent overviews comes from the scientists from the Centre for Research in Evidence-Based Practice. Located at Bond University in Queensland, Australia. The scientists concluded that there is not enough evidence to decide whether providers should recommend the currently available mHealth apps to their patients”

This is a common misunderstanding about mHealth that logically derives from thinking that mHealth is about smartphones and the latest apps rather than the anywhere/anytime connectivity that you get with even the most easy to use feature phones.

The reality is giving your mobile phone number to a Patient or Carer is one of the most caring things you can do as a Healthcare Professional (even if Medics are being incorrectly taught that this is a sign of naivety).

The reality is looking something up with a Patient and sharing information from the internet with Patients is one of the most powerful things you can do as a Healthcare Professional (but we still don’t train or test Doctors to use the supercomputers they and their Patients are carrying 24×7).

“Data gathered from 4 databases since 2008. The team inspected four databases from 2008 onwards and the Journal of Medical Internet Research.  This collection identified only six systematic reviews with 23 randomized controlled trials (RCTs). Evaluations. Evaluating 22 standalone healthcare apps was the goal. These apps are mostly targeting obesity, mental health, and diabetes. Meanwhile, the mHealth Economics 2017 study states that major app stores feature around 325,000 unique health apps. So, in ten years, only 22 were apps evaluated. According to the researchers, “most trials were pilots with small sample sizes and of short duration. Risk of bias of the included reviews and trials was high.”

This ‘research’ is terribly flawed. It’s just a shocking headline to sell you on expensive research reports.

“The possible harm of under-researched healthcare apps. This lack of proven credibility lowers the chances of healthcare apps to become full-fledged care delivery tools used in clinical settings and in patients’ homes. Instead, apps that are healthcare apps will be either perceived as a huge market of novelty toys or even a harmful technology”

The reality is just as we see with books/leaflets etc smart professional people who have credibility can give it to mHealth apps that they have evaluated in fields where they have expertise.

“Non-studied apps: good, bad, or evil? One of the recent studies discovered that the use of fitness trackers and calorie-counting apps can exacerbate eating disorders — increasing eating concerns and triggering dietary restraints. So who do we believe?”

I think the reality is you use data so you don’t have to believe what people are claiming. The Japanese have had pedometers on their RakuRaku phones (easy to use mobiles that are popular with elderly Patients) for nearly ten years so there will be data available for those who need to have it (I think it’s obvious that we place far too much importance on sensor collected data when so little effort is spent just letting Patients use the mobile devices they already carry to share their information/story).

“NHS-accredited apps is a library for apps that have been developed and studied for the healthcare system. This group of apps are put together claiming to help patients with many conditions. These conditions include disorders such as bipolar disorder, bulimia nervosa, and post-traumatic stress disorder (PTSD). Who tests the testers? Meaning how do we check for validity? These tests were found to be of questionable efficiency. These apps had no scientifically reviewed data to prove they are indeed helping patients with depression or anxiety caused by mental health disorders”

I think it’s important to appreciate that all the apps in these libraries that need to be downloaded from the AppStore or Google Play at which point there’s another customer rating score. So perhaps the bandaid of a NHS Accredited library is just another temporary stop gap and the NHS should work to help EDUCATE Patients/clinicians to use the app stores that exist or work WITH the mobile giants (Apple & Google) if it wishes to encourage Patients and Clinicians to use mHealth apps with more confidence.

“Another research, also touching upon the currently available apps for mental health, concluded that there is a significant gap. App vendors, the scientific community, and clinical stakeholders do not all match in their outcomes”

I think it’s time we started asking not what are Mobiles doing to our Mental Health but what they could be doing for it.

“Without solid proofs of efficiency, the resulting product can’t be openly suggested to anyone who may need it. This makes the situation where the user base won’t grow as fast as it could and should.  Providers won’t get improvements in patients’ health results. Patients certainly won’t be able to use reliable mobile self-management tools”

I think this is a very negative outlook eg. we know that Providers are wedded to paper based processes even though they know there are better, less expensive mobile optimised alternatives already freely available.

“The app “supposedly” helps identify the ovulation day, length of follicular and luteal phases. The app suggests on red and green days for having unprotected sex. Natural Cycles’ creators claim is that this app’s efficiency is comparable with traditional birth control methods. IF the app actually worked — it would be great. But something like a birth control method has to have a a much higher proof rate. proving it with the largest study of natural birth control methods. Still, even the app creators also admit the need for more research following their largest study of natural birth control methods. In January 2018, over 37 unwanted pregnancies among the Natural Cycles’ users at a major Swedish hospital. The app’s co-founder Elina Berglund initiated an internal investigation to find out that the algorithm’s efficacy rate stayed within the declared 93 percent. It’s not fun at all to see that there are unwanted pregnancies. This case got a loud public outcry because the efficiency of a birth control app is quite easy to track — and the cost of failing is obvious too. Natural Cycles’ developers made “hard to see through” (ambitious).”

I’m going to have to research this in more detail as I wonder how the hospital has settled the legal repercussions of this? If the app developer is still in business presumably the Hospital has covered them against claims.

“Now, let’s think again about all those thousands of applications that enter the market with ZERO proven research put into their creation. Basically, if we won’t be able to find out which apps really bring value to patients and providers, all new mHealth applications will be the waste of time and effort on ineffective or even harmful products”

I think this is a common misconception about the mHealth app market. That somehow Patients are a group of buffoons ready to put their lives in the hands of a developer in a garage making cookie cutter apps that they find on the App Store with zero positive ratings.

Surely the reality is mHealth apps that smart caring medics (eg. ones that have taken the mHealth training course that we helped develop) can identify apps that actually bring value for Patients and Healthcare Professionals and they can then prescribe them to their Patients fast tracking mHealth apps? Isn’t this what happens already with printed books/leaflets and websites that Medics recommend all day everyday to their Patients?

The UK’s Department of Health & Social Care has issued a fascinating Policy Paper on The future of healthcare: our vision for digital, data and technology in health and care.

mHealth Insights

“All around us, a new generation of technology is changing our lives, from the everyday use of satnavs and smartphones through to the profound ability of genomics to help us develop personalised medicines for individuals.“

It amazes me that a report of this importance starts talking about ‘satnavs and smartphones’. Just stand in London traffic and observe driver behaviour you will see that satnavs haven’t just converged to mobile but in 2018 mobile phones are categorically better satnavs than satnavs.

It’s not just your Uber driver but even the highest spec luxury cars have had their satnav/displays taken over by Apple thanks to CarPlay.

As for the idea of personalised medicines: The unpersonalised office visit only model of sick care struggles to even deal with basic communication issues and unpersonalised medicines so it has no hope of tackling personalised medicines without financial bankruptcy.

“Yet the state of online services, basic IT and clinical tools in health and care is far behind where it needs to be. Despite much good practice and some pockets of excellence, for many people – patients, service users, carers and staff – we still need to sort the basics”

Here’s a short talk I gave at Doctors2.0 in Paris where I explain how the consultation process needs to be transformed:

“Technology systems used daily across hospitals, GP surgeries, care homes, pharmacies and community care facilities don’t talk to each other, fail frequently and do not follow modern cyber security practices. As a result, some people are getting suboptimal care,¹,² staff are frustrated and money could be saved and released for the front line”

I think it’s also important to point out that students aren’t choosing medical careers and professionals are leaving the industry causing a workforce crisis (particularly as this all too often includes those who have just finished the most expensive medical degrees).

“Just being able to make the best use of mainstream products and services would transform health and social care in this country. But it’s not just about getting the current systems to work better – our ambition should be for the use of the best technology available for the NHS and social care sector. The potential of cutting-edge technologies to support preventative, predictive and personalised care is huge”

Seems simple but there’s a huge need for coordination of the NHS resources eg. if they continue to commit to inefficient expensive paper based solutions when there are much better less expensive mobile alternatives they signal to employees and Patients that it’s ok to have duplication of effort. 

Instead of today’s outlook (where Doctors are failed for having a mobile phone in a RCGP membership exam) perhaps it should be a requirement for staff to have a smartphone loaded with uptown date content and resources in order to provide care in the NHS?

“For example, we could use more data-driven technologies such as artificial intelligence (AI) to help diagnose diseases or conditions and to gain better insights into treatments and preventions that could benefit all of society. Or we could use robotics and voice assistants to support people and their carers in rehabilitation, dementia support or medication management. And appropriate use of NHS data could radically reduce the cost and time needed to generate new evidence on the effectiveness of interventions”

It’s such a shame that NHS documents about the future so quickly run ahead of themselves with wishful thinking about artificial intelligence. Maybe it’s all just part of a ruse to hand over more private data to major tech companies without consent?

“To reach this potential we need to focus on getting the basics right: the digital architecture of the health and care system – the building blocks. Open standards, secure identity and interoperability are critical to the safe and successful use of technology, ensuring that systems talk to each other and that the right data gets to the right place at the right time”

I think this is something that NHS have spent billions of pounds proving is not the right approach. We need to start with getting the basics right and that starts with providing Patients with access to their medical information. Consultant Paediatrician Prof Sam Lingam has been  doing this for +30 years and it really is the foundation stone on which building blocks need to be built.

“We need modular IT systems, where any module can be easily switched out, to create a market where providers compete on – and are rewarded for – quality. We also need to make sure patients and people who use care services have confidence that their data is held securely and used appropriately”

The only way of achieving this is via a mobile first approach. It should be obvious that Mobile authentication and notifications when your data is being used/accessed are standard in banking and travel industry eg. Here’s why ‘Mobile’ should be your NY2016 resolution.

“But the gap between where we are and where we want to be is only getting bigger. We need to take a radical new approach to technology across the system and stop the narrative that it’s too difficult to do it right in health and care. The UK has the chance to lead the world on healthtech. We already have some of the world’s leading healthtech companies bringing new innovations and advancing the international reputation of our excellent science and research base. And, in the NHS, we have the world’s biggest health institution. We have the opportunity to build an ecosystem that continually creates the best healthtech – technology that can be exported, alongside new methods and insights that can contribute to health outcomes globally. We are committed to working with partners to make that happen”

I think the challenge is it’s much more profitable to abuse Patient data than it is to use it. The various ‘Lead generation’ businesses working to create demand for mental health services via free* addiction helplines (that are still legal in the UK!) are a classic example of this.

I’m surprised that the UK and NHS are not prioritising the export of the highest quality service because they can’t compete with the low ethics that are easy to find across the rest of the world.

“Our ultimate objective is the provision of better care and improved health outcomes for people in England. But this cannot be done without a clear focus on improving the technology used by the 1.4 million NHS staff,³,⁴ 1.5 million-strong social care workforce and those many different groups who deliver and plan health and care services for the public”

Imagine having just the communication needs to talk to this many staff and the efficiencies a MobileFirst strategy would give you?

“We don’t have all the answers – this should be the beginning of an open conversation about how we can iterate to best achieve what is needed and work with the many brilliant, forward-thinking people in the system to get it right”

I think this statement reinforces a common oversight made by strategists. Surely it’s obvious that often the most brilliant forward thinking people aren’t in the system eg. Steve Jobs wasn’t in the $Trillion Mobile phone industry that Apple disrupted, elderly Patients who want to FaceTime their Practice Nurse aren’t in a position where they can enact change, etc.

“Privacy and security. It is critical that we maintain public trust in how we hold, share and use data. Clear and mandated standards, guidance and frameworks for this will underpin the delivery of the best services and outcomes that meet user need and are based on the General Data Protection Regulation (GDPR) and consent where appropriate. 

We need to maintain a safe and secure data infrastructure that protects health and care services, patients and the public. The digital architecture of the health and care system needs to be underpinned by clear and commonly understood data and cyber security standards, mandated across the NHS, to ensure we are secure by default and that the penalties for data breaches are effective in protecting patients’ privacy”

I’m not so sure that there is a public trust to maintain when you realise the NHS is the world’s biggest buyer of Fax Machines eg. privacy issues aren’t always obvious, most NHS Patients already believe their data has already been hacked by criminals, etc

“Interoperability and openness. Our technology landscape is varied and diverse, and interoperability is poor. This:

• increases costs because we are not taking advantage of economies of scale⁹
• has patient safety implications and increases errors¹⁰
• introduces delays in the transmission of data from one system to another¹¹
• slows the digitisation of those parts of the system still very poorly served by technology

The data and technology standards we agree to will be open so that anyone can see them and anyone writing code for use in the NHS knows what the standards are before they start. But it’s not just about technology – agreeing and adhering to clinical data standards will give us much better and more granular detail with which to fight disease and prevent and treat illness”

I think the success Apple is having with Health Records is proof that the NHS is not going to win this battle to drive data and technology standards. I think they can have some important influence but ultimately they’re users of technology not in the business of developing technology.

“We should be using the best off-the-shelf technology where our needs are like everyone else’s, and not building bespoke solutions where they are not needed”

This is easy to say but hard to put into practice. The best off-the-shelf technology in the world exists in the Android and iOS smartphones yet the NHS has been trying to develop it’s own App Store for 10+ years…

“Inclusion: Health and care services are for everyone. We need to design for, and with, people with different physical, mental health, social, cultural and learning needs, and for people with low digital literacy or those less able to access technology. Different people may need different services and some people will never use digital services themselves directly but will benefit from others using digital services and freeing resources to help them. We must acknowledge that those with the greatest health needs are also the most at risk of being left behind and build digital services with this in mind, ensuring the highest levels of accessibility wherever possible”

With 7 Billion citizens having a mobile connection it should be clear that the most inclusive technology in the world is the mobile phone. This is another great reason for the NHS to go MobileFirst, put their best people on making services made for mobile, prioritise mobile interactions over all the paper/PC/faxmachine interactions, etc.

“move to a mobile-first approach and make the same digital services easily accessible from mobile phones, tablets, laptops and assistive technologies like screen readers. We recognise that our users access digital services in a variety of contexts, and technology like mobile alerts and responsive design can be critical to supporting the workforce in their roles”

This is positive but there’s a gap between saying something and doing it that I feel the authors don’t fully understand or aren’t ready to accept or commit to. A mobile first approach for example automatically solves most of these issues eg. you don’t need a screen reader if you have a designed for mobile service (Apple has Voice Over built into iPhone, Android smartphones have TalkBalk and Select to Speak, etc).

“get the benefit of the continual security and functionality improvements that come with the ‘evergreen’ ecosystem of modern browsers and web technologies”

You would’ve thought the billions lost as a result of the WannaCry attack would’ve  woken the NHS up to this need. I have no idea how statements like this are made when NHS Hospitals like UCL are committing to £400 Million spends on the Epic EHR.

“Internet first. When we adopt internet standards and protocols for our networks and digital services: we maximise the amount of technologies and digital services that will work for us and for those we care for.  we maximise the number of developers and software engineers that can help us transform health and care and meet the needs of our users.   we minimise what you need to learn to build software and digital services for health and care.  we maximise the amount of distributed data we can handle”

I find the value of the report is diminished by the way the authors throw around buzzwords carelessly. Is it a MobileFirst or InternetFirst strategy?

Perhaps the authors don’t realise Mobile is the newest mass media and are still thinking Mobile is the little Internet?

“Our health and care system will never be a centralised service, because it services the citizens of an entire nation, and so too should its infrastructure not be centralised. But appropriate access to our data from any part of it – like you can access your email from anywhere, as long as you have the right passwords – is an important part of delivering care and staying healthy where we want to be”

I find it odd to hear so much confidence about healthcare care ever being a centralised service. I wonder if the authors think the more than a million NHS Patient records that were given without consent to Deepmind/Google in exchange for a free app for dialysis Patients are now centralised?

I wonder if they realise parents of children with cancer are suffering because their dogs have more centralised records than their children?

“Public cloud first. When we start with the assumption that all our services should run in the public cloud with no more locally managed servers:  we get the resilience and backups of some of the most cyber-aware and heavily invested companies in the world.   we can run and grow projects that work with infinite amounts of data or have unpredictable processing needs.   we can share data to increase security – and only those with appropriate access are able to see the data they need.  the commodity services we use, like word processing, should be continually upgraded and improved – without massive migration projects”

The problem with an “Mobile First”, “Internet First” and “Public Cloud first” strategy is that clearly nothing is being actually prioritised…

“Digital services. Ensure that digital services meet people’s needs – understand who the users of a system, website or service are, what they need to do, the problems or frustrations they experience and what they need from a system, website or service to achieve their goal”

I think most people have no idea how bad the NHS is at doing this eg. NHS Digital tried to educate the public about healthcare by paying chip shops to offer free internet access, a London Teaching Hospital built an iPhone App to help bereaved children compose electronic dance music tracks, etc.

“Innovation. Enable healthtech and innovation so the cutting-edge technology developed by our thriving healthtech economy can be more easily developed and used across the health and social care system, and the NHS and social care can benefit from world-leading innovation and research”

I’m not so keen on the cutting-edge. Perhaps they could just start by stripping away the dangerous outdated old processes eg. Fax Machines, printed prescribing formularies, etc.

“Build an open culture, working with innovators, academics, industry, staff and the people who use health and care services to deliver better outcomes for everyone, welcoming feedback and seeking constant improvement”

I wonder why this policy paper wasn’t written as a wiki that NHS Staff and Patients were invited to contribute to?

“Conclusion: We have the opportunity to create the most advanced health and care system in the world, and to become the global leader in healthtech. By harnessing the power of technology and creating an environment to enable innovation, we can manage the growing demand for services and create the secure and sustainable future for the NHS and social care system that we all want to see. When we follow the principles we have set out, we not only transform the health and care system and the healthtech economy to be the most advanced in the world – we also create organisations that can continue to evolve, improve and innovate with the best technologists and disruptors, wherever they may be. We have strong ambitions for the technologies we want to use, and the opportunity to create a world-leading environment for spreading and supporting innovation wherever it comes from. And we must never forget who we are building things for – those who depend on the health and care system to look after them and those who work within that system”

It’s fighting talk like this that makes change happen but it’s a bit concerning that the NHS is so clear about the fact that it’s building things for those who work within the NHS because clearly many of the things that technology most effectively does is replacing the need for workers. Perhaps it could make it clearer that it will use tech to help staff work smarter, more effectively and towards the top of their licence.

“This document is for discussion. We want to hear from you:

• Do you agree with these priorities?
• What have we missed?
• What good work should we support and build on?
• What do we need to take into account when thinking about applying these principles to different parts of the health and care system?

A questionnaire has been set up for you to provide comments and feedback on the vision”

Here are my responses:

Transforming Community Pharmacies into High Street Clinics is a conference organised by NELLPC and will be held from 9-5pm on Thursday the 15th November 2018 at The Old Town Hall, 29 Broadway, Stratford,  London, E15 4BQ.

The conference will highlight the potential of delivering high quality and easily accessible, personalised healthcare in North East London, including clinical and public health services and the NHS 10-year plan. Matt Hancock, Health Secretary, said: “It is important to make the investment in primary care and community pharmacies, so people don’t need to go to hospital”.

Context

Following the recently closed consultation, the NHS 10-year plan is set to include decisions on the future of personalised care and role of community pharmacy in delivery of clinical and prevention services;

Development of the integrated care providers (ICPs) contract, which is intended to allow health and care organisations to be funded to provide services for a local population in a coordinated way.

NHS England aiming to make ICP a mainstream model of care across England by 2020, following the rollout of ICP pilot programmes in 18 areas across England

The Government’s commitment to expand ICP and PHBs to between 50,000 and 100,000 people by March 2021.

Topics/Speakers will include:

Introduction & Background Prof David Taylor, Professor Emeritus of Pharmaceutical and Public Health Policy, UCL

Community Pharmacy in Primary Care Mr Steve Brine, Parliamentary under Secretary of State for Primary Care and Public Health at UK Dept of Health & MP for Winchester (invited)

NHS in 2030 (To Be Confirmed), Nesta

Integrated Care Ceri Jacobs, Managing Director, Barking and Dagenham, Havering and Redbridge Clinical Commissioning Groups

Pharmacists play vital role in improving patient health: Evidence to date Prof Margaret Watson, Professor of Health Services Research, Department of Pharmacy & Pharmacology, University of Bath

Delivering pharmacy based clinical services Bernadette Brown, Community Pharmacist, Cadham Pharmacy Health Centre, Glenrothes, Scotland

Social Prescribing: supporting patients to take more control of their own health and Population Health Dr Jagen John, General Practitioner & CCG Chair

Community Pharmacy as a High Street Clinic: Prevention and hospital discharge patients Hemant Patel, Pharmacist & four-time former president of the Royal Pharmaceutical Society

Workforce Development and pharmacy Professor Gail Flaming, Director of Education and Professional Development, Royal Pharmaceutical Society

Mobile Health: enabler of empowered patients David Doherty, Co-founder and Director, 3G Doctor

Digital enablement in integrated care systems Luke Readman, CIO, Tower Hamlets CCG

Integrated Care Provider Contract and community pharmacy Janaka Perera, Strategy & Programme Lead, North East London Local Pharmaceutical Committee

Proposed action points and Close Prof David Taylor, Professor Emeritus of Pharmaceutical and Public Health Policy, UCL

Attendance is free & places have been reserved for:

Commissioners of primary care, mental health and public health services and those
working to develop enablers for the delivery of high-quality services locally

Local councillors from the six boroughs including those on health and wellbeing boards

Local voluntary organisations

Hospital colleagues

Local pharmacists

HealthWatch Organisations

* * * Get in touch via the comments if you’d like me to arrange a VIP invite for you to attend * * *

Seven companies and four men have been charged with involvement in a $1 billion telemedicine fraud scheme involving allegedly filed false claims for payment and misleading doctors and patients in order to defraud private health benefit programs.

I think people are going to soon realise that type of insurance fraud is just this is the tip of an iceberg and the sooner regulators do their job and prevent this from being possible (or the success of Apple’s mHealth strategy kills off the Health Insurer vice grip on healthcare services) the better because in my opinion broad daylight scams like this are really what’s behind these huge speculative VC investments in zombie telemedicine companies and it’s having significant harm on the honest financial prospects of ethical companies who are trying to add value to Patients and Carers lives – like 3GDoctor 😉

A masterclass in leadership here by Alivecor CEO Vic Gundotra in conversation with CNBC.

On competition from the world’s most affluent and profitable corporation:

“we were kind of like a lone voice in the wilderness, like a restaurant in a remote part of town, and Apple have opened up the biggest restaurant right next to us and so we’ve got to congratulate Apple for bringing awareness to this space – that you can take a lifesaving EKG at home – and I don’t think most people realise that heart disease is the biggest killer in the world”

On why Alivecor is grateful for Apple entering into this space:

“we have a $99 product and it turns out the people who need this device the most are those that can afford it the least. So if you can’t afford a $400-$500 Apple Watch our $99 product is a pretty good way to go”

On if Alivecor will be able to compete with Apple’s marketing might:

“Apple just gave every Android user a life saving reason to move to their platform and of course they’ve got to be commended for that. But at Alivecor we’re not standing still. Today on CNBC we’re introducing our next generation device which is quite an extraordinary leap. today’s device is a single lead device like the new Apple Watch but the new device is 6 lead and it can give you 6 times the resolution for you and your cardiologist to see and really it goes after the holy grail, today you can detect AFib but you cannot pick up the earliest signs of a heart attack. Our goal, pending FDA clearance, is that we will be able to pick up the earliest signs of a heart attack even possibly before you are even feeling symptoms”  

“Study: Majority of mental health patients would consider giving clinicians access to phone behaviors, locations” MobiHealthNews (Patient Willingness to Consent to Mobile Phone Data Collection for Mental Health Apps: Structured Questionnaire).

mHealth Insight

For more than a decade we’ve been vainly telling anyone who would listen about the urgent need and potential for mHealth and taking a mobile first approach to designing caring services but this report’s findings are very revealing.

“Researchers found that 41 percent of responders said they would be willing to install an app that would help doctors better diagnose mental health problems and provide treatment. An additional 43 percent said that they “may be willing to use such an app, provided they were given more information about how the app functioned.” Sixteen percent said they were not willing to use such an app”

I think the positive conclusions being made in this study are completely wrong. We live in a time when 99% of medics don’t realise that most of their Patients are already (perhaps unwillingly or unknowingly) sharing info with Apple and Google (and all their various affiliates and advertisers) that they would not even consider sharing with them…

Maybe this is why Apple’s CEO is making statements about how mHealth revenues at the world’s most profitable corporation are going to dwarf the revenues they make from their current business.

Related Post: The question should not be what are Mobiles doing to our Mental Health but what they could be doing for it.

Some interesting feedback from posting this on Linkedin:

“3 reasons your Snapchat habit won’t help you master the EHR” by Brendan Murphy, Staff Writer at the AMA Wire.

“Whether you call them millennials or digital natives, there’s no denying that a generation of Americans, one that grew up along with their devices, is perceived to be more tech savvy than any that preceded it”

The born mobile generation is probably the most useful description as they were born in the Nokia Decade (even though most people still don’t yet realise a quirky Finish brand got to define the decade).

“Because of that technology and an unending roster of apps—from Snapchat to Stitcher and everything in between—today’s physicians in training seem to be more proficient in communicating and obtaining information. How does that translate to medical school or residency? When it comes to EHR training, one expert believes, it doesn’t”

I gave a lecture at the largest Medical School in Ireland on this topic recently. It’s fascinating because out of date educators and professional bodies with their out dated customs (banning mobile phones in exams as though there will ever be a day you work as a General Practitioner when you don’t have a mobile that’s at least as powerful as a iPhone X in your pocket, trying to train Doctors to work in an environment where they don’t use a mobile, etc) are being made to look really decrepit to the BornMobile who find it unbelieveable that a Doctor would even be allowed to work without a connected smartphone loaded with high quality content.

“AMA Wire® spoke with Blaine Y. Takesue, MD, a research scientist at the Regenstrief Institute and assistant professor of clinical medicine at Indiana University School of Medicine. Dr. Takesue offered three reasons digital natives may still be in foreign territory when it comes to learning the ins and outs of EHRs.

EHR data doesn’t effectively translate to devices

While smart devices have in many ways replaced clunky computers in a number of arenas, that is less the case in the EHR realm. The smaller screen is a hindrance when it comes to reading and entering data, Dr. Takesue said.“If you’re used to a mobile solution to problems, that’s a much different paradigm than sitting at a computer,” Dr. Takesue said. “It has a lot to do with real estate. EHRs haven’t translated well to a phone. You need to see a lot of data. There’s not enough real estate on a phone to do that without moving through multiple screens.””

I wonder what Dr Takesue thinks of popular smartphone apps like Skyscanner or AliBaba. Perhaps he doesn’t realise that there are people in the aviation/retail industry who were similarly challenged to see the opportunity to press a few buttons on a mobile phone to arrange their travel/shop. Perhaps he doesn’t know that it was unimaginable to millions of retails that their work could be done by customers interacting with the screen of their mobile phone? If you’re struggling to imagine the future a good exercise is trying to imagine the unthinkable things that mHealth makes possible…

It’s not a case of “EHRs haven’t translated well to a phone” it’s a case of we need to apply MobileFirst design to Health Records.

The people in the foreign country are not the Born Mobile generation it’s the medics and healthcare industry leadership who are wedded to thinking an Electronic Health Record is and must remain an unwieldy, dangerous bureaucratic billing engine that is inaccessible and incomprehensible to both Clinicians and Patients.

“Systems predate the smartphone

The EHR systems with which large health care organization’s work were created decades ago, and because of that, they don’t feature the same user functionality as newer devices.

“The problem is that many of the most widely used EHRs were not created from 2000 on—they were created last century,” Dr. Takesue said. “What we use in medicine and what we train our students on is legacy technology. There may be a solution that translates really well to mobile, which will allow questions to be answered quickly, but it’s not in wide use.””

It’s futile to hope that there is a bandaid that can offer a mere translation of EHR’s so that they work on mobile and all is well with the world. Starbucks and Walgreens didn’t find success by translating their online services they did it by rethinking what they.were doing and applying Mobile First design principles.

“EHRs aren’t intuitive

Your smartphone, search engine or voice-activated device seems at times to know what you’re going to say before you do. Products that function this way—when the server anticipates potential communications—use a form of artificial intelligence to push out answers and solutions. EHR systems work the opposite way.

“We call it a content pull,” Dr. Takesue said. “As a user, you have to go and pull content you want to see when you want to see it.

For device users, “it hurts expectations,” he added. EHRs “don’t provide the information to the user at the time that they need that information.”

It should be obvious that EHRs aren’t designed to serve the needs of Patients/Medics/Carers but to assist the objectives of profit generating businesses. This is not the reason to resist innovation but rather the design challenge. Trillions of dollars have been wasted on EHRs so don’t expect those benefiting from the status quo to be championing this or lobbying organisations like the AMA to aid their demise. Thankfully a Mobile brand (Apple – the world’s biggest and most profitable corporation) has a new product that they have set on disrupting the lucrative revenues that EHR companies are hoping to hold onto…