I remember thinking that BlackBerry had hit a marketing home run back in 2010 when they were banned in the UAE because they refused to locate a server in the region so governments could access the private information of citizens but Apple CEO Tim Cook has taken it to another level with this message to customers especially when you realise how cautious Patients are about storing their personal health information electronically.

The question now has got to be where else would you store your private health information other than a password protected iPhone?

Related: Does Tim Cook have plans to define this decade by making iPhone synonymous with mHealth?