mHealth @ Mobile World Congress 2010

Next week (15-18 February 2010) we’ll be in Barcelona attending Mobile World Congress – the biggest event in the Mobile Industry Calendar – from where we will be sure to report with our annual round up of mHealth innovations (check out reviews from 2008 and 2009).

As a sure sign of the growing interest in mHealth amongst the Mobile Community this year will be the first when the subject has been featured within the main conference topics and showcased with a dedicated space on the main exhibition floor – thanks to a collaboration between the GSMA and the mHealth Alliance (which is a partnership of the UN and Vodafone Foundations).

Exhibiting companies within the new GSMA mHealth Pavilion (Stand 7EZ1-14) in Hall 7 include;

Accenture, MedGate, Qualcomm, Sproxil, TEREM Emergency Medical Centres and WellDoc Inc

In other areas of the exhibition floor there will also be mHealth innovations being showcased by:

WeDo Technologies (1J31), Aerotel Medical Systems (2C72), Cadex (2C100), Sensirion AG (2EZ16), Alcosystems (2F13), BIG5MEDIA (2F49), Doro (2G16), LIN.K nv (2H33), imec.be (2H33), ITM Einkaufs GmbH (2J50), Sennheiser Communications A/S (7D56), WildKnowledge (7G1), Bioaccez Controls (7IZ27), Emporia Telecom (8A139), Sagem Orga GmbH (8B76) and SITmobile (CY02).

On the Conference Agenda there are 3 mHealth themed speaker sessions taking place on Thursday 18th February:

1) “mHealth – Collaborating for Universal Care, an mHealth Insight developed with the mHealth Alliance”
9:30-10:45 AM

Description: “mHealth is proving to be more than just another technology bridge – it is transforming our view of healthcare services. A number of challenges need to be overcome to ensure a smooth transition from services delivered through traditional means to services delivered via mobile technology. This session will look at how synergies can best be achieved between embedded and handheld devices, and the platforms required to deliver them”

The session will include a panel entitled: ‘Supply Side Ecosystem and the mHealth Value Chain’

Speakers will include:

> Shahid Ahmed, Accenture
> David Aylward, Executive Director, mHealth Alliance
> Dr. Ajay Bakshi, Associate Principal, McKinsey
> Sung S. Han, Vice President for Research and Development, LG
> Dr. Sally Stansfield, Head of ICT, WHO

2) “mHealth – Collaborating for Universal Care, an mHealth Insight developed with the mHealth Alliance”
11:00-12:30 PM

Description: “mHealth is proving to be more than just another technology bridge – it is transforming our view of healthcare services. A number of challenges must be overcome to ensure a smooth transition from services delivered through traditional means to services delivered via mobile technology. This session will look at how synergies can best be achieved between embedded and handheld devices, and the platforms required to deliver them”

The session will include a panel entitled: “Wellness at Every Age”

Speakers will include:

> Bob Isherwood, Chief Creative Dude, ieHealthcare
> Malinda Peeples, Vice President for Healthcare Integration, Well Doc
> Dr. Sangita Reddy, Apollo
> Dr. Michael Swiernik, MD, Director, Medical Informatics, UCLA
> Dr. Roberto Tapia-Conyer, Director General at Carso Health Institute
> Tom Wheeler, GSM Development Fund Board Member, Chairman, mHealth Alliance

3) “Collaborating for Universal Care”
14:00-15:30 PM

Description: “Following on from the morning’s sessions,the first part of this seminar will discuss how the developing world has leapfrogged the developed world in conceptualising and executing mHealth services, as well as the lessons to be drawn in terms of eliminating barriers to entry in the market. The second part will illustrate how innovative business models from subsidies to advertising can help universalise mHealth services, as well as how to best connect mHealth to other mobile services to ensure access to critical services are not compromised”

The session will include 2 panels entitled: “Why go to the developing world first?” and “Innovative Business Models”

Speakers will include:

> Karl Brown, Associate Director, Rockefeller Foundation
> Ashifi Gogo, CEO, Sproxil
> Alex Ibasco, Group Head, Strategic Business Development, Smart Communications
> Dr. Nahum Kovalski, TEREM Emergency Medical Centers
> Patricia Mechael, Earth Institute, Columbia University
> Betty Mwangi, Safaricom
> Brooke Partridge, CEO, VitalWave Consulting
> Mitul Shah, Managing Director , mHealth Alliance

I’ll be out in Barcelona for the full week demonstrating three new products from 3G Doctor:

1) An ultra lightweight application we’ve designed and built that enables patients with basic phones to easily create, manage and share their important medical information – functionality that we think Mobile Phone manufacturers and Mobile Operators should be preinstalling onto mobile phones particularly in emerging markets.

2) Our new “Connected Care Application” which is designed to replace the screen locks found on high end touchscreen smartphones (since Q4 2009 these have been the most popular form factor for new Smartphones). These conventionally prevent a phone being used (except to make emergency calls) by requiring the user to enter a password. By replacing this with our new application the phone can be used to present your important medical information and request informed help – either via a conventional emergency 911/999/112 emergency call, via an emergency 3G Video Call to 3G Doctor or by pressing a button that will send a predefined text message to the owners next of kin(s). The application also features location awareness (to help the patient/helper easily and accurately identify where they are) and language options (which can also help ensure those answering assistance calls are aware of potential language barriers).

3) New Mobile Video Content from our partners at Harley Street TV which includes powerful short films featuring the worlds most respected clinicians sharing their expertise. Exciting things are happening with this content and only this week some of the Breast Cancer videos, featuring leading Surgeons, Oncologists and Patients discussing the issues of Breast Cancer, went live on the website of the “Walk the Walk” Charity – an organisation that has raised more than £60M for breast cancer.

Please get in touch if you’d like to get a demonstration or if you’d like to share with us what you’re doing in mHealth.

About 3G Doctor

The Corporate Blog of 3G Doctor
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2 Responses to mHealth @ Mobile World Congress 2010

  1. Pingback: Tweets that mention mHealth @ Mobile World Congress 2010 « 3G Doctor Blog -- Topsy.com

  2. Paul Adkison says:

    I enjoyed the information. Keep it up!

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