In Hall 7 Endomondo were exhibiting a high quality smartphone fitness/sporting application that enables participants to engage regardless of the particular device or network they use (but it works best if you have a GPS mobile). Targeting “running, cycling, walking, skiing, kayaking, roller skating” or any “other sports involving movement across a distance” the Endomondo service adds value by:

> Automatically tracking all your sports data
> Helping you set up and monitor your personal goals
> Leveraging the community effects by enabling you to meet with like-minded friends, draw inspiration from other users, issue challenge them and monitor their work outs

Working on most smartphones (eg. Nokia, HTC, iPhone, Android, Samsung, Sony Ericsson, LG, HP, Eten, Palm, as well as Garmin GPS devices) means it can benefit from the network effects that have alluded the proprietary device/services offered by the likes of Samsung’s MiCoach, Nokia’s SportTracker and Apple’s Nike+ because your friends don’t have to go out and buy the same device brand/model as you.

Here’s a picture of the Endo Team – sporting enthusiasts who are making a mobile business opportunity out of their passion for sport:

Definitely one to watch, or better still make it “your new world of endorphins”.

This blog post is part of a series of mHealth reviews from the Mobile World Congress 2010. Click here to get the full review.