Leeds Medical Students get a great deal, but that’s nothing compared to what the University managed

According to details revealed by James Sherwin-Smith in an Q&A with Leeds Universities Technology Enhanced Learning Manager Gavin Firth on the devices4 blog it has emerged that their pioneering mHealth initiative involving 520 Apple iPhones has also broke new ground in terms of value for money with the University managing to negotiate savings of more than £164,044

According to the figures the University paid O2 £197,600

For 520 items at £380 each

Even allowing for a generous bulk buy discount, one look at the normal retail prices for the components of the package shows this was a great deal as it included:

520 x Apple 3GS worth £217,880

Retail price = £419.00 each x 520

520 x pay as you go SIM Cards with a years unlimited O2 mobile broadband worth at least £93,600

O2 recently stopped offering unlimited mobile broadband and the highest data volume SIM only iPhone package includes only 1GB of data for a whopping £540 per year.

To get a reasonable (low) estimate of this value I’ve used 02’s mobile data dongle plan which is limited to 2GB at £15/month = £180

Whilst this could have become a big liability for the operator (eg. if the students tethered their iphones to their laptops), the potential for this seems to have been limited by WiFi installation across the student residences.

1,560 Mobile Applications worth £50,164

520 sets of 2 x Oxford Handbooks + BNF

Oxford Handbook of Clinical Medicine @ £34.99
Oxford Handbook of Emergency Medicine @ £34.99
BNF @ £26.49

7 Responses to Leeds Medical Students get a great deal, but that’s nothing compared to what the University managed

  1. […] leading public sector mobile operator is having any doubts about it’s struggling and rather expensive new Healthcare […]

  2. […] > The mobile medical libraries that are getting top spots in the App Stores and ensuring Doctors, Pharmacists and Nurses have the latest text book and pharmaceutical data at their fingertips. Adoption is also a nice money maker for mobile operators eg. in 2010 Leeds medical school paid O2 UK £200,000 for a few iPhones with a years supply of content. […]

  3. […] run around trying to poach their clients with similar offerings at even more competitive prices (after all we know how expensive it’s proving to be for O2 to bring healthcare sector clients o…) but really there must come a point where you’ve got to be confident in what you’re […]

  4. […] on being the funder/sponsor of pilots which they’ve then tried to use to create demand (eg. O2′s sponsorship of Leeds University Medical Students getting text book content on iPhones, O2′s investment in GP clinics to try and reinvent themselves as primary care software […]

  5. […] Apple offering a locked OS and refusing discounts and exclusives to big healthcare buyers (why should they when they have big MNOs prepared to subsidise them?) a massive appetite has emerged for an alternative ecosystem and after pushing Nokia off the top […]

  6. […] with the VitalPac App developer) will fare much better than those that try to diversify (like O2/Telefonica attempted when it paid Leeds Medical School to take iPhones) or do it themselves (like Samsung are now attempting with their S Health […]

  7. […] the iPhone ‘s and iPod4 priced even more competitively taking away even more excuses for medical schools and hospitals who are still sitting on the […]

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