Tomi Ahonen has just launched the ‘Pre-Release’ edition of his 10th book. It’s 340 pages in length and completely free to download from LuLu. The book exposes some widely-held myths of mobile including:
> “Apps will make you rich”
> “WAP is crap”
> “screen size hinders mobile success”
> “inputs on phones are limited”
> “location-based services can make major revenues”
As someone who sat in complete awe at Tomi’s strategy keynote talk in Cannes at GSM World 2005 it was great to learn that he regards his “machine guns speech” as his “shining moment” and that it took “almost 3 months” and “at least 20” rehearsals to get this good. Until reading this today I had no idea how he’d done that performance and had actually been convinced that he just had some sort of super human intellect!
Nothing more to say except: This is the ultimate introduction to the world of mobile from the ultimate insider…