“As for what information is being access online at the moment (the study was conducted in September last year), 66 per cent of Internet users look up a specific disease or medical problem, with the top five conditions searched for on the WebMD site being shingles, gallbladder, gout, hemorrhoids, and lupus. Close behind information on specific problems comes interest in specific treatments or procedures, accounting for 56 per cent of users. The top five treatments searched for on WebMD are pain relievers, anti-depressants, high blood pressure medication, corticosteroids, and hysterectomy. Interestingly, no mention of diabetes, as this is the number one health area being identified by developers of mobile health applications and is also seen by many mobile operators as the target area with which to launch mHealth services”
I love it when a reporter at Telecom TV can see how misguided these Berg Research findings are (“The diabetes monitoring segment is by far the largest segment, worth about € 6.3 billion“) and wonder how long before mHealth analysts wake up to the remote informational/consulting opportunity? Which is of course an emerging latent opportunity rather than one that is about to be cannabalised!