Had an interesting call this morning from a journalist who had picked up on 3G Doctor after reading a MobiHealthNews story about a study in Norway (conducted in 2006) that looked at the potential for 3G Video Calling to be used in the event of a medical emergency as an alternative to a conventional voice call.
It seemed to him inplausible that countries like the UK where >97% of the population lives within 3G coverage and eSMS has proven an overnight success has yet to begin even trialling the potential of this technology in its major urban areas (eg. the City of London which is little more than a square mile of land in which more than 300,000 people work). His big question was what’s it going to take to make this happen?
Even though we’ve had the technical ability to do this for years in Europe for one reason or another this opportunity is so obscure to the people that need to make the decisions that I think it’s going to take someone like Steve Jobs to walk on stage announcing Apple’s collaboration with an organisation like California’s Emergency Medical Services Authority:
> You can now use FaceTime to call 911
> It works anywhere you’ve got 3G or WiFi
> iABC (Always Best Connected) prioritizes Emergency FaceTime Calls (eg. in favor of other users wanting to download entertainment content etc)
> Access to informed medical dispatchers who on receiving your call can securely access your personal medical records and accurate location
> Image analysis for iAuthentication
> Location based iAuthentication
> Only available in California for now but we’re rolling this out across the USA
What do you think? Will we have to wait for Apple to reinvent something else we already have or will an operator step up to the plate first?