Congratulations to Nokia for shelving “OVI”

Over at Nokia Conversations, Nokia’s EVP and Chief Marketing Officer, Jerri DeVard explains the shift:

“We have made the decision to change our service branding from Ovi to Nokia. By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture – while continuing to deliver compelling opportunities and experiences for partners and consumers alike”

Seems like a long overdue move and reminds me of something I suggested at the end of my review of last years Nokia World:

“I started by explaining the merits of the Nokia Brand, so I think I’ll finish by asking why aren’t they leveraging it? Why not start by getting rid of OVI? Most customers don’t care or even know about “OVI” so why not give them the Nokia Appstore? Instead of giving away 14 million OVI mail accounts why not let the public show their love for the brand and let them have a 1 billion NokiaMail accounts?”

About David Doherty
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