* “without compensation, restrictions on use, acknowledgment of source, accountability, or liability, and with waiver of all moral rights and rights of attribution, integrity, and identity”
Ideas Project is an “online community” that’s been created by Nokia to let “everybody from all around the world to brainstorm… …between users and developers around innovation powered by Nokia“. Here’s the full blurb:
“founded on philosophy of democratized innovation. We believe that users are able to innovate products and services for themselves and that user-centered innovation offers great advantages over the manufacturer-centric innovation development systems that have been the mainstay of commerce for hundreds of years. Users that innovate can develop exactly what they want, rather than relying on manufacturers to act as their, often very imperfect, agents. Moreover, individual users do not have to develop everything they need on their own: they can benefit from innovations developed and freely shared by others, which leads us to open innovation, another principle of IdeasProject.
Open innovation encourages companies to embrace ideas from outside to strengthen the viability of its products in the market. Users like we and you are sharing ideas with different players like companies, developers, experts, NGO’s and all who can help in realization of ideas. By the same token, ideas developed within the company that are not being used should be shared freely with the public, e.g. with application developers and start-ups”
Interestingly Nokia’s Wellness Diary has been taken over by the Idea Project – which I presume suggests that it’s now been relegated to one of the “ideas developed within the company that are not being used” – which is a big shame as (I’ve mentioned before) it’s a great product with some brilliant design and usability features and could of been developed further to exploit a huge latent market for Nokia.
Wellness Diary Challenge Submissions for the Wellness Diary Challenge close at 11:59 PM EET on June 15, 2011 and the winner of the prize (a Nokia C7 mobile) for the best submitted idea will be announced on June 27, 2011.
Checking out the posts on Health and Wellness (Click here to view PDF) it was interesting to see Nokia’s Minna Pihlström and Eeva Starck openly “brainstorming” on several ideas but really in 2011 have the strategy team at Nokia not yet realised that Apple have an AppStore review process for ratings and comments that does this and more directly with the developers who are trying to improve and sell more of their product. I’d be rather confident that this Idea Project will be won by someone who waits till the last hour before describing the addition of a popular mHealth app they find on the Apple AppStore to the Wellness Diary.
“4. Submission of User Material… …upon such submission of any User Material to the Service, you will grant Nokia a non-exclusive, royalty-free, and free of charge, perpetual, worldwide, irrevocable, and fully sublicensable right to use, copy, reproduce, modify, adapt, communicate to the public, make available, publish, translate, modify, adapt, create derivative works of, distribute, and display such content or any concept described in it throughout the world in any media, product and/or service, including but not limited to advertising, marketing and promotional materials, and digital reproductions, without compensation, restrictions on use, acknowledgment of source, accountability, or liability, and with waiver of all moral rights and rights of attribution, integrity, and identity. Nokia may, at its sole discretion, incorporate such User Material into any Nokia products or services. You further agree that any document or material to which you may have contributed may be locked by Nokia at any time at Nokia’s sole discretion after which you can not make any modifications or alterations to the User Material.
9. Feedback… …By submitting any ideas, feedback and/or proposals (“Feedback”) to Nokia through the Service or other means, you acknowledge and agree that: (1) Nokia may have similar development ideas to the Feedback; (2) your Feedback does not contain confidential or proprietary information of you or any third party; (3) Nokia is not under any obligation of confidentiality with respect to the Feedback; (4) Nokia may freely use, exploit and further develop and modify such Feedback for any purpose; and (5) you are not entitled to any compensation of any kind from Nokia.
You are not allowed to participate in the Wellness Diary Challenge if you do not agree to these Wellness Diary Challenge rules.
Nokia reserves the right at its sole discretion to amend, withdraw or revise these Wellness Diary Challenge rules and the prizes at any time without notice and in such event Nokia shall not have any liability whatsoever.
Nokia reserves the right to not award all prizes if, in its sole discretion, it does not receive a sufficient number of eligible and qualified entries”
My understanding of it could be summed up as follows:
Anything you submit to the Ideas Project immediately provides Nokia with:
> A free of charge, royalty-free, perpetual, globally irrevocable right to using your ideas
> The ability to improve their products with no recognition/credit to you for your effort
> The ability to work with other companies to exploit your idea further with no recognition/compensation to you for your effort
> With the right to amend, withdraw or revise the rules and the prizes at any time without notice and not to award any prizes if it feels like it
Personally I find Nokia’s idea of Open Innovation is focused too much on the inward transfer of innovations and that they’d get better results by just supporting mHealth developers (via direct support or promotion of mHealth in their Appstore) rather than chasing the next big idea through this obscure side show. What do you think?