Qualcomm UpLinq mHealth Review

Hoping to learn more about the mHealth session featuring Lisa Suennen, Psilos Group, Ron Gutman, HealthTap, Donald Jones, Qualcomm, Asa Nordgren, Great Connection, Artem Petakov, WorkSmart Labs and Marion Zabinski, Myca, I checked out Qualcomm’s Uplinq Developer Event website:

It appears a bit early to see any video content from this parrallel stream but the main room keynotes and some of the media comments that have already been published were very interesting.

Dr Paul Jacobs, CEO, Qualcomm:

> 3G is still growing quickly: “There are more than 1.3 Billion 3G connections world wide, and close to 2 billion new connections are expected by the end of 2015”

> The data headaches for mobile operators aren’t going to disappear anytime soon: “Mobile data useage is expected to grow by between 10 to 12x over the next 4 years”

> Mobile continues to take over from PC as dominate device for access to rich services: “…in December 2010 mobile use of Google Maps eclipsed PC use of the app… …make no mistake mobile is the dominant computing platform and it’s never going back”

> Don’t dismiss feature phones: “…we’ve sold a billion Brew feature phones and in 2015 analysts are predicting 500 million feature phones will ship”

Stephen Elop, CEO, Nokia:

> Why device makers need to have a mHealth strategy: “I believe that the world has shifted from a battle for devices to a war of ecosystems where it’s not just the handset and the software on that handset but it’s the whole collection of services, data and intelligence around that”

> Appreciation that the content isn’t “It’s our assessment that we’re at the very beginning of the mobile revolution, so I look forward to many many years of exciting innovation and things that cause consumers to say ‘wow how could I have lived without this before'”

Augmented Reality:

> As a big fan of AR opportunities I was surprised at the poor choice of use case that Qualcomm had chosen for the demonstration:

Obviously I can see that an event like this draws a largely male crowd, but surely we’re not all that hopeless with simple washing machines? I can’t see why any good reason for not choosing a healthcare device instead? I think it would have been much more compelling use case for a number of reasons:

> Healthcare devices are typically used by people without healthcare experience (>80% of care is provided by friends and family)

> Healthcare devices can benefit from a sleeker less complex looking design and less buttons (making them easier to wash etc)

> Focus on something that’s more important: to my mind mHealth AR really highlights the value AR can offer society – whilst getting things wrong with your washing machine might mean the tea towel gets a boil wash, getting things right with your medical devices can spare prolonged hospital stays, costly visits to the ER, etc

> In my opinion the biggest Mobile AR opportunity is it’s ability to enable you to do things you didn’t even know existed before so why not emphasize this point: “Hands up if you know how to safely use a home hemodialysis machine? Well you all do now!”

Is the appeal of mHealth apps gender specific?

Found this little “what’s your app?” video and it highlighted a lesson I learnt a while ago: forget pitching mHealth to young males

About David Doherty

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