As Sony consumes Sony Ericsson mobile brand will we now get the HealthMan?

Reuters are reporting that Sony Corp is to take over its mobile phone joint venture with Ericsson for $1.5 billion opening up the opportunity to bring a new confluence of brands to bring a new challenger to the Smartphone leadership race.

Some time ago I was approached by Sony inquiring about the opportunity for them to enter the mHealth device/service market. I undertook a small project illustrating the emotional and technical possibilities that exist with a “HealthMan” brand to bring together a powerful confluence of legacy brands offering “health by stealth”.

From this work I remain convinced a HealthMan brand building on the original “WalkMan” is exactly the type of device disruption that the smartphone market needs to reach the under served affluent senior audiences, good luck with it Sony!

About 3G Doctor

The Corporate Blog of 3G Doctor
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