I’ve mentioned before my enthusiasm for the FireText smoke alarm so it’s great to pick up a mag in an airport lounge and see this transformational M2M device starting to get the media attention it deserves.

To get an insight into the commercial opportunity consider how Apple stores are selling out of stock (more than $1000 per day per store) of the $99 Jawbone (also profiled in this Popular Science article).

Alongside the wider success of mHealth devices in Apple stores how long will it be before a smart mobile operator wakes up to the multitude of opportunities and starts retailing the Firetext?