With mHealth initiatives now underway at all the leading mobile operators it really disappoints me when I see the slow adoption of some of the most exciting new connected consumer possibilities as these powerful brands get carried away with fantastic but vain hopes of becoming healthcare providers whilst ignoring the enormous opportunities they have today to do good business doing good.

Whilst Apple are taking a lead chasing the iPhone set there’s also a lot of more elementary opportunities that we should be careful not to ignore such as the SMS enabled Smoke Detector from Firetext:

If you’d like to get hands on with the FireText.me device and learn about the new service possibilities that it can empower call by our booth (434) at the mHealth Summit in Washington DC (5-7 December).