As Kodak files for Bankruptcy I think it’s been obvious what they should have produced for some time.

I just wonder how long it will take some of the big healthcare brands to realise the extent of the opportunities they have to stay current and avoid having their lunch taken by the cannibal of cannibals.

If you’re the worlds biggest hearing aid manufacturer by all means keep developing your smart diagnostic apps to drive awareness and new customers:

But why not also add mobile connected device solutions that can add value to your customers lives eg. a smoke detector that can wake someone who is deaf:

If you’re a pharma brand targeting patients with specific needs (eg. epilepsy) by all means keep supporting the development of lifestyle enhancing wellness diary smartphone apps but why not also add mobile connected device solutions that can add value to your customers lives eg. a monitor that can be paired with a patients mobile and act to alert a carer if you’ve fallen or had a seizure: