The biggest mHealth challenges: Awareness, Discovery and Access

I seem to forever be pleading with mobile operators to see the opportunity they have to open up access to healthcare content as I feel it’s a critical limiting factor for the mHealth industry. As I watch the glacial pace with which this is being appreciated I think we really can’t underestimate the importance of this initiative by Orange to make Wikipedia content free to millions of customers in 20 African and Middle Eastern countries who have an Orange SIM and a data enabled mobile phone.

How long before a UK mobile operator wakes up to the enormous opportunities they have to drive awareness, discovery and access to the mobile internet and makes healthcare (or even just .nhs) content free to browse?

About David Doherty
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