mHealth guide to Mobile World Congress 2012

Mobile World Congress starts on Monday 27 February and runs through to the Thursday 1 March and is set once again to draw a diverse crowd of some 50,000 mobile industry execs to Barcelona, Spain.

For me the event feels like it’s had it’s day now that there are so many dedicated mHealth events that offer much more indepth conference content and are attended by more engaged and informed audiences eg. the mHealth Summit in Washington DC which now draws more than 3600 mHealth delegates. On a positive note, as with previous years (read my mHealth reviews from 2008, 2009, 2010 and 2011) I’m quite confident the global convening of the worlds most dynamic new trillion dollar industry will reveal some gems to share with you on my return and it’s definitely a good omen to see that the Hall 2 pavilion dedicated to mHealth has completely sold out for the first time.

Monday 27 Feb 2012

Disaster Response: Programme Launch & Workshop
0930-1200. Hall 2.1 – GSMA Seminar Theatre

The GSMA will launch its Disaster Response Programme with an inaugural working group at Mobile World Congress. The Disaster Response programme seeks to understand how mobile operators can most effectively support each other and improve resilience among networks in disaster scenarios, and identify how the mobile industry can best help citizens and humanitarian organisations on the ground following a crisis. Programme activities will be announced and leaders from the mobile industry and humanitarian community will have an opportunity to share experiences, challenges and areas for improved coordination and collaboration. For further information, please contact Kyla Reid at

Mobile Health: Getting Mobile into the System – What We’ve Learnt so Far
1400-1530. Hall 5 – Room 5

Most of the successes in mobile health to date have been built from the bottom up: small but impactful projects that help communities with anything from increasing access to health information to improving maternal care. But the real step change for mobile health will come from national and international scale, which means, in many cases, getting mobile into existing government and private health systems. There are still many and varied systemic barriers to scaling mobile health, but progress is being made. The US Food and Drug Administration recently began to approve mobile health applications and is expected to issue guidance on mHealth devices in 2012. It is just this sort of progress that is vital to building confidence to invest in mHealth. This session will look at what has been done to date to get mobile health integrated into and supported by large health systems. Players from across the ecosystem will offer case studies from their own experience and will discuss what still needs to be done to get the most from mHealth.

Christopher Wasden, Global Healthcare Innovation Leader, PwC (Moderator), Sailesh Chutani, Ph.D., CEO & Co-Founder, Mobisante, Pramod Gaur, Ph.D., VP Telehealth, UnitedHealth Group, George Held, Director of Products & Services, Etisalat Group, Don Jones, VP Wireless Health, Qualcomm, Richard Moore, Commercial Syndication and Partnership Manager, NHS Choices, Capita Health.

Mobile Health: mHealth & The User – Building Trust, Creating Demand
1600-1730. Hall 5 – Room 5

For mobile health to be a success, its proponents must find ways to optimise mobile for users of existing health services: health practitioners, patients and consumers. It should, put simply, meet their needs. These needs will not only be direct health improvements but will also encompass complex and interrelated questions of operational efficiency, accountability, and life and working style. End users must also trust that mobile health will deliver what it promises. This session will question the extent to which health practitioners, patients and consumers in different markets are ready and willing to use mobile health. It will discuss the way patients and consumers perceive different uses of mobile in health, from wellness apps and social networks through to enterprise apps and remote-monitoring devices. Speakers will also discuss how to market the mobile health message, and will examine approaches to branding and promotion of mHealth services from different levels of the value chain.

Nicolaus Henke, Leader, Global Healthcare Practice, McKinsey (Moderator), Martin Kopp, VP, Industry Business Unit Healthcare, SAP AG, Christian Lindholm, Partner & Director, Fjord, Jose Perdomo, Global eHealth Business Director, Telefonica, Dr. Josep M. Picas, CIO, Hospital de St. Pau Barcelona and Michael Reilly, Director mHealth, Doro.

Tuesday 28 Feb 2012

Mobile Health: Emerging Markets – Partnerships for Growth
1400-1530. Hall 5 – Room 5

The emerging economies present a challenge for mHealth equal to, but different from, the more mature health markets. Many regions lack robust health infrastructures and even basic health care provision, which presents considerable difficulties in improving locals’ health. But the lack of legacy health systems and universal healthcare support may mean that the benefits of mobile health can be felt in the emerging economies much sooner than in the developed nations. There is no one-size-fits-all model for bringing these benefits to people on the ground but it is generally agreed that partnerships will be a fundamental feature. The varied capabilities – commercial, technical, regulatory, cultural – needed to deliver fully realised mHealth services means that no single player can do it on their own. This session will consider how partnerships will work in the emerging markets to deliver successful mHealth services. It will discuss the efficacy of existing mHealth projects and consider how to build sustainable mHealth business models for low and middle income countries.

Patty Mechael, Executive Director, mHealth Alliance (Moderator), Manoj Kohli, CEO International & Joint MD, Bharti Airtel, Gustav Praekelt, Founder & CEO, Praekelt, Dirk Roets, CEO, GeoMed, Debra Sloane, Director, Global Public Sector Healthcare, Cisco and Tim Wood, Director, Mobile Health Innovation, Grameen Foundation.

Leveraging Mobile for Health and Fitness Applications and Services
1600-1730. Hall 8

One of the biggest challenges facing all countries is that of maintaining wellbeing, delivering care to those with chronic long term conditions and supporting vulnerable people in society. 21st century health and care services will increasingly rely on greater use of technology, delivering healthcare in a clinical setting, in the home, at work and during leisure time.
The need for more intelligent systems, lower operational expenditure and deployment costs, is driving new ways of thinking about how we create, use, and share data and information. This session will explore several aspects of Healthcare and Fitness solutions. The speakers assembled will present different parts of the eco-system and will investigate the key enablers, technologies and potential new systems for the next generation of advance connected Health Platforms.

Confirmed Speakers include Mike Short, Vice President, O2 Telefonica (Chair), Prof Guang-Zhong Yang, Imperial College London, ESPRIT London 2012 project, Peter Lusty, Chief Executive, Geonovo and Ekta Sood, Clinical Director, Hidalgo.

This event is free and organised by the UK Trade Invest and the ICT KTN. To attend please register by contacting Kat Delahaye (tel: +441622 767906 or email: or Mark Birchall (tel: +44 (0)1622 754200 or email:

Wednesday 29 Feb 2012

Mobile Health – From Deployment To A Sustainable Business
1100-1230. Hall 2.1 GSMA Seminar Theatre (1st Floor)

Mobile Health is HERE! An industry which is already reaching its potential, mobile health solutions are being applied across the globe. From SMS based services to connected devices that are helping to improve healthcare availability, Mobile Health is transforming lives. In partnership with the Continua Health Alliance and EU Renewing Health this seminar will look at real life examples of mobile health deployments and also provide the sustainable business models which enabled them. Lessons can be learnt from the pioneers of mobile health and we will look at how future developments can benefit.

Session 1: Learning lessons from deploying mobile health – what are the barriers and challenges faced by the pioneers of mobile health. With the number of mobile health deployments increasing on a daily basis, new challenges are being addressed. Within this session we will take a detailed look at a number of mobile health solutions together with the challenges and barriers which arose. The solutions discussed will range from SMS and smartphone based services through to complex connected devices.

Jeanine Vos, Executive Director, Mobile Health, GSMA (Moderator), Gari Clifford, Centre for Doctoral Training in Healthcare Innovation Oxford University and Sana, Astrid Grottland, Norwegian Centre for Integrated care and Telemedicine and Renewing Health, Abhi Ingle, VP of Sales in Advanced Mobility Solutions, ATT

Session 2: Mobile Health – A sustainable business. For mobile health to reach its full potential the ability for providers to create sustainable business models will be critical. In this session we’ll discuss successful mobile health solutions that have been commercially launched and how they were made possible, along with taking a glimpse into the future of mobile health.

Mário Romão, Senior Policy Manager, Intel Corporation/Continua (Moderator), Orange TBC, Clint McClellan, Senior Director, Qualcomm, Horst Merkle, Director Information Management Systems, Diabetes Care, Roche Diagnostics Corporation.

Mobile Health in Action at the Hospital del Mar

NOTE: THERE IS A PUBLIC TRANSPORT STRIKE IN BARCELONA. As such there will be private bus transport provided to the location and the bus stop is located on the Upper side of Rius i Taulet street. Buses are only allowed to wait at the Rius i Taulet stop for a maximum of 10 minutes so please arrive promptly at the shuttle location if you will not be going from the previous seminar. Alternatively the meeting point for delegates is at the GSMA Seminar Theatre, Hall 2.1.

Organised by the Catalan Ministry of Health, TicSalut, EU Renewing Health, Continua Health Alliance and the GSMA this event will outline how mobile health solutions are being applied and the challenges being faced in the public healthcare system with live demonstrations of mobile health solutions and first hand experiences from the healthcare professionals deploying them. Sessions will include:

“The Catalan Vision for Mobile Health” by Joan Guanyabens, Chief Executive Officer, Catalan Agency for Health Information, Assessment and Quality Coordinator of ICT Strategy in Healthcare @JoanGuanyabens

“Aprop: a mobile solution for chronic patient management from Primary Care” by Manel Martinez, IT Director, Mutua Terrassa

“Introduction to Renewing Health” by Marco d’Angelantonio, HimSA, Belgium

Live demonstrations by Karl Sussebach, Health Insight Solutions (Germany) and Nansy Karanasiou, Vidavo (Greece)

The event will conclude with a networking reception.

Thursday 1 March 2012

Mobile and privacy: Are they mutually exclusive?
0930-1100. Hall 2.1 – GSMA Seminar Theatre

Come and learn about the latest developments in tracking, profiling, behavioural targeting and giving users control of their data. A key challenge for the mobile ecosystem is how to give users simple, device and context appropriate ways to manage their privacy. This seminar will highlight the work being done by different sectors on addressing the challenges of mobile and privacy, including the GSMA’s Privacy Initiative. Help find answers to questions like:
• How can we ensure that mobile users’ privacy is treated consistently irrespective of the technologies, business models and data flows involved? • How can industry help mobile users make informed decisions about their personal information and privacy? • How can we ensure that user privacy is respected and protected by those designing and building new applications and services of tomorrow? How can you do this in practice? This session is suitable for app developers and people delivering apps and services.

Nancy Hill, President and CEO, American Association of Advertising Agencies (Moderator), Dan Appelquist, BlueVia, Alex Fowler, Mozilla, John Montgomery, 4A’s Privacy Committee, Jules Polonetsky, Future of Privacy Forum, Pat Walshe, GSMA and Ilana Westerman, Create with Context.

mHealth Discussion Panel at the IESE Business School
1530-1700. IESE Business School Campus

Confirmed participants include Prof. Dr Magdalene Rosenmöller MD, IESE Business School and Federico de Gispert Boix, President, FlowLab @frospert

Unfortunately (as with previous years) the event website remains a mess and attempts to find mHealth innovations draws blanks nearly every time you conduct a search eg. selecting “Interests” = “Mobile Health” gives zero results:

Seemingly the organisers haven’t taken much effort when it comes to accurately profiling the exhibiting companies so here’s a nice tablet friendly list aggregating exhibitors by hall that I put together as part of a report for a client who also wants to maximise the value of their time on site. Hopefully you’ll find it to be an easy to follow guide to all of the exhibitors with mHealth specific offerings in and outside of the dedicated hall 2 located “Mobile Health Pavilion” (if you know of any others please feel welcome to add them in the comments and I’ll update this list):

Bluegiga: 1F62

Bluegiga Technologies Inc. provides Bluetooth® based wireless modules and access device solutions to OEMs, systems integrators and network operators. By innovative products and outstanding customer service to health and medical, automotive aftermarket, audio, industrial, and consumer markets, our complete solution approach is able to help shorten development cycles, reduce design uncertainty, and improve time to market when creating Bluetooth enabled solutions. Bluegiga’s simple, but powerful software interface makes application development and integration straightforward and easy. Headquartered in Espoo, Finland, Bluegiga has offices in the US and Hong Kong and serves customers in more than 65 countries. Address:
Sinikalliontie 5 A Espoo FINLAND 02630
Tel: +358-94355060

Cambridge Consultants: 1E69

Cambridge Consultants will be demoing Bluetooth low energy (BLE) iPhone 4S applications using CSR’s BLE devices. BLE enables ultra-low power connectivity and basic data transfer for applications previously limited by power consumption, size constraints and complexity of other wireless standards. The BLE iPhone app demonstrates the transfer of blood pressure readings using the BLE Blood Pressure Profile, while running on an example single-mode BLE device that could readily be incorporated into a blood pressure monitor. Every BLE application faces its own challenges relating to power consumption, data transfer requirement and constraints of the smartphone. Leveraging its technical and medical regulatory expertise, Cambridge Consultants is able to optimize usability for both the device and the smartphone to meet the needs of the mHealth space.

Cambridge Consultants is part of the Altran Group and has recently produced a “The Business of Health & Wellness: Engaging customers and making money” report that you can request from here.
Science Park, Milton Road, Cambridge, CB4 0DW, UNITED KINGDOM
Tel: +01223-420024

CSIT: 1E67

The Centre for Secure Information Technologies (CSIT) is a £30M innovation and knowledge centre based at Queen’s University Belfast. With over 50 research staff, it is the UK’s largest academic related research centre in cyber security. CSIT brings together research specialists in complementary fields including data and network security, wireless security systems and intelligent surveillance. Research at CSIT targets the development of secure solutions to a number of particularly modern problems, including the protection of mobile phone networks, guaranteeing privacy over unsecure networks for connected healthcare and the creation of secure “corridors” for the seamless and rapid transit of people.
ECIT Institute Queens Road Belfast UNITED KINGDOM BT3 9DT
Tel: +44-2890971794

Lavandoo Mobile Solutions GmbH: 1B13

Lavandoo is a leading company in the mHealth and telemedicine sector. With deep understanding of the health and ICT industry we have built thought leadership in this category of healthcare. We provide innovative telecare and telemedicine solutions for prevention and lifestyle diseases such as diabetes or cardiovascular diseases by implementation and usage of secure M2M connectivity under the umbrella brand “Lead a Good Life”. We combine strategic planning skills and creative solutions to offer result-oriented mHealth solutions like telemedical devices and platforms for lifestyle coaching and management by professional caregivers, patients and consumers.
Godesberger Allee 105-107 Bonn GERMANY 53175
Tel: +49-228937978950 Fax: +49-228937978999

Medisana AG: 1B13

MEDISANA has been working in the areas of health, therapy and personal care for nearly 30 years. The healthcare specialist focuses on the development, production and marketing of premium healthcare products for home usage to enable people to independently monitor their state of health, treat themselves and practice professional beauty care. With healthcare products that can be connected to mobile devices, MEDISANA has taken the first step in the direction of mobile healthcare management and is pioneering the market of healthcare monitoring devices with products that integrate seamlessly into the everyday life of users to enhance their quality of life.
Jagenbergstraße 19 Neuss GERMANY 41468
Tel: +49-213136680 Fax: +49-213136685095

Shimmer Research: 1F17

Shimmer is a small wireless sensor platform that can record and transmit physiological and kinematic data in real-time. Designed as a wearable sensor, Shimmer incorporates wireless ECG, EMG, GSR, Accelerometer, Gyro, Mag, GPS, Tilt and Vibration sensors. Shimmer is an extremely extensible platform that enables researchers and industry to be at the leading edge of sensing technology.

Although not on the official exhibitor list Kieran Daly, VP of Business Development, will be attending and is available for meetings on the Ireland Pavilion in Hall 1. Click here to arrange a meeting

Smardi: 1E03 (Website not working)

SMARDI(Smart Design and Research Institute) is a design institute enhancing your smart way of life. smardi invents smart products(on appcessories) by combining electronic products with smart phone and mobile apps. you can experience smart skincare, smart healthcare, more fun by connecting your smart phone with hilarious smardi products. The institute is sponsored by Ministry of Knowledge Economy and designs for small and medium electronic companies in korea. smardi will provide more fun and happiness in your smart life.
2066 Seobu-Ro Sungkyunkwan University Jang An-Gu Suwon Republic of Korea 440-746
Tel: +82-31 299 6876

Aerotel Medical Systems: 2C72

Aerotel Medical Systems is a world leader in cost-effective, high-quality, user friendly systems for the home care, telemedicine and Telecare. For over 13 years, we have been helping our clients in establishing medical monitoring call centers, generate revenue opportunities and save costs. Aerotel has a client base in more than 50 countries around the world. We have been awarded the 2007 Innovation and Growth Leadership of the Year Award and the 2010 Price Performance Value Leadership Award by Frost & Sullivan, as well as the 2011 Connected World Gold Award in the home health category.
5 Hazoref Street, Holon, ISRAEL. 58856
Tel: +972-35593222 Fax: +972-35596111

Alberta Canada: 2A 97/108/110

Alberta’s information and communications technology (ICT) sector is one of the province’s largest value-added industries and has enabled growth across all sectors of Alberta’s economy. The sector includes companies with expertise in wireless/telecom, software, GPS/geomatics, nano/microsystems and digital media, with particular strenths in enterprise applications and solutions for oil and gas, health, transportation, forestry and agriculture. Alberta’s ICT industry is supported by major universities and research organizations. Alberta government encourages ICT research, technology commercialization and international business development, and established the Alberta SuperNet to bring affordable high-speed network connectivity throughout the province, including small communities and rural areas.
12 Floor Commerce Place, 10155 – 102 Street NW Edmonton Alberta CANADA T5J 4G8
Tel: +780-4276967 Fax: +780-4270699

Bima: 2.1C83

Bima provides cutting edge microinsurance solutions for mobile operators in emerging markets. We are the link between mobile operators and insurance companies; offering product development & pricing, a proprietary technical platform, distribution & marketing support and insurance administration. Our aim is to help mobile operators address multi-SIM usage and falling ARPUs, not just provide another non-voice product. So far, our product portfolio includes life and health insurance products and we are constantly innovating. To date, Bima has already reached ONE MILLION people with our insurance services. Come visit our stand to learn more about how we could work together.
C/O Kinnevik New Ventures AB Box 2094 Stockholm SWEDEN 103 18
Tel: +44-07817843895

Cetecom GmbH: 2D77

CETECOM is a leading international service provider for the telecommunications and information technology industries. Its objective is to streamline the testing and certification process of a product or application. With more than 18 years of experience in the mobile telecommunication business, CETECOM has built a solid service portfolio spanning industries that include automotive, medical, smart cards and green energy. These one-stop-shop services include consulting, training, development, engineering services, validation, testing in accredited laboratories (2G/3G/LTE, Radio&EMC, OTA, Safety, Health, Smart Cards, Battery, Photovoltaics), field trials, certification according to international standards (e.g. GCF, PTCRB, R&TTE, FCC) and approval handling.
Im Teelbruch 116 Essen GERMANY 45219
Tel: +49-205495190 Fax: +49-20549519997

Continua Health Alliance: 2.1E64

Continua Health Alliance is a not-for-profit, open industry coalition of the finest healthcare and technology companies joining together in collaboration to improve the quality of personal healthcare. With more than 240 member companies around the world, Continua is dedicated to establishing a system of interoperable personal health solutions with the knowledge that extending those solutions into the home fosters independence, empowers individuals and provides the opportunity for truly personalized health and wellness management.
3855 SW 153rd Drive, Beaverton, Oregon, UNITED STATES. 97006
Tel: +503-6190867

Doro AB: 2G01

Doro, a market leader in telecommunications for seniors, is a listed Swedish company. With more than 37 years of experience in the telecom sector, the company focuses on developing, marketing and selling products, software and TeleCare and mHealth solutions that are specially adapted for seniors – a growing group of people worldwide. Doro’s broad range of user-friendly mobile phones is unique and the company’s exceptional know-how has been acknowledged with several international design awards. The products are sold in more than 30 countries on five continents. In 2010, Doro achieved sales of SEK 633 m. Read more about Doro at
Magistratsvägen 10, Lund, SWEDEN. 226 43
Tel: +46-462805080

Ephone International (S) Pte Ltd: 2.1E63

Ephone International (S) Pte Ltd (EPI) is a healthcare technology company at the forefront of mobile health concierge solutions and virtual health repository services. Established in Singapore in 2008, EPI developed EPI Life, the world’s first, patented Electrocardiogram (ECG) function integrated onto a mobile phone. Complemented by a suite of other mobile health services and a 24-hour health concierge service, EPI Life is now a well-recognized mobile health solution that has won numerous industry accolades, including the most recent World Summit Award 2011. EPI is the vital link between physicians and patients globally through its integrated mobile health platforms.
302 Orchard Road, Tong Building, Singapore, SINGAPORE. 238862
Tel: +65-62626363 Fax: +65-63633030

Flybits: 2A97

Flybits is a software company focused on the design and development of Cloud-Based and Context-Aware mobile solutions that are adaptive and scalable. The Flybits Activity Recognition Engine is a proprietary, patent protected solution enabling diverse sectors to build intelligent and adaptive applications without imposing expensive infrastructure and maintenance costs. Experts in the development of platforms that support consumer and enterprise sectors concurrently, Flybits has a strong R&D focus and has deployed commendable large-scale solutions across verticals including; Intelligent Transport Systems, Opportunistic Social Networks and E-health. Flybits is a Canadian company headquartered in Toronto with presence in the USA and UK.
350 Victoria Street Toronto Ontario CANADA M5B 2K3
Tel: +1-4169795000 ext 4921

Fraunhofer-Gesellschaft: 2E41

Fraunhofer is Europe’s largest application-oriented research organization. Our research efforts are geared entirely to people’s needs: health, security, communication, energy and the environment. As a result, the work undertaken by our researchers and developers has a significant impact on people’s lives. We are creative. We shape technology. We design products. We improve methods and techniques. We open up new vistas. In short, we forge the future.
Hansastraße 27 cMünchen GERMANY 80686
Tel: +49-8912051363 Fax: +49-8912057513

Global Certification Forum (GCF) Ltd: 2.1E59

Global Certification Forum – GCF – is an active partnership between network operators, device manufacturers and the test industry. Since its inception in 1999, GCF’s ‘test once, use anywhere’ certification programme has advanced global interoperability between 3GPP mobile devices and networks. During 2011, nearly 500 different mobile phones, wireless modems and connected devices were certified by GCF. Visit GCF to find out more about:
• The GCF Certification scheme and its benefits for manufacturers and operators
• GCF’s optimised Certification process for connected devices
• The relevance of GCF Certification to M2M, mHealth and smart metering
• GCF’s plans for a Recognised Test Organisation scheme
• A new Common Charger certification programme
20-22 Bedford Row, London, WC1R 4JS. UNITED KINGDOM

HealthAlert App/ Eastern Enterprise: 2.1E65

HealthAlert App & Eastern Enterprise offer mobile application development across all popular platforms. Competitive: low budget application development starting from 750 EUROS to complex applications for 25 Euros/hour. Avoid middle man – we are hired by app companies who charge their clients double for the work we’ve done. Featuring Health Alert App: App embraces smartphone’s technology to help the user stay healthy: augmented reality –“see” health threats near you; world map of real-time health threats; push notifications warn user when entering a health threat zone and personalized screening test reminders. Contact:
91-896 Makule Road, Suite 102, Honolulu, Hawaii. UNITED STATES. 96706
Tel: +1-8084289921 Fax: +1-8086897115

Hidalgo: 2.1E60

Hidalgo is the developer and manufacturer of the Equivital mobile human monitoring technologies which enable accurate data to be measured from real people in real environments. Hidalgo’s team of engineers, scientists and doctors have been pioneering these technologies for over 10 years and are set to revolutionise the future of human monitoring and use of actionable information from the body in sectors including healthcare and pharmaceutical. Hidalgo recently launched its next generation Equivital product range which included a miniature body-worn sensor module which monitors human health performance comprehensively. New targeted consumer GSM based solutions for key sectors will also become available in 2012.

Exhibition visitors can get a live demonstration of Hidalgo’s newly launched Equivital EQ02 LifeMonitor – which senses, records, processes and transmits data from the human body and also see Hidalgo’s software applications for PC, web and mobile platforms to allow the data to be viewed, analysed and acted upon in real time. There are also development kits to cater for the growing partner developer community. Hidalgo will also be demonstrating Equivital partner Heart ID technology developed to enable continuous or point in time mobile biometric identification security. The technology uses the physiological signals produced by the body to verify the identity of an individual.
Hidalgo Ltd, Unit F, Buckingway Business Park, Anderson Road,Swavesey, Cambridgeshire. CB24 4UQ. UNITED KINGDOM.
Tel: +44-1954233430

iHealth Lab Inc: 2.1E61

iHealth Lab, Inc. offers innovative, mobile personal healthcare products that make it simple and easy to test, track, graph and securely share health information. So far, our products including blood pressure monitor, smart glucometer, digital body weight scale, baby monitor and so on. Plans to develop a suite of personal healthcare devices and applications designed for use with the Apple iOS mobile platform are under way.
No.3 Jin Ping Road, Ya An Street ,Nankai District, Tianjin. PEOPLES REPUBLIC OF CHINA. 300190
Tel: +86-2260526161 Fax: +86-2260526162

Intellicore: 2F49

Intellicore is one of the very few companies world wide that has an engineering team that is experienced in both iOS end user applications, large data base design and server technology. Intellicore is using the disruptive innovation of iPad and tablets in general to take its customers into new applications and usage scenarios in the domain of health, digital multimedia, education, industrial control, sales force automation and content distribution.
Agora Einstein 905 rue Albert Einstein Sophia Antipolis FRANCE 06905
Tel: +33-0620355432

Itude Mobile: 2.1E67

Itude Mobile develops smartphone and mobile web apps in the financial services and health domains. Our team of specialists can provide high quality, great looking apps in a professional manner. We offer a unique set of white label trading apps for stock brokers and financial institutions on iPhone, Android iPad, Android tablet and mobile web. Our apps are used by tens of thousands of users to trade on the Dutch stock markets.
Kosterijland 70-78 Bunnik Utrecht. NETHERLANDS 3981AJ
Tel: +31-306997020

Laipac Technology Inc: 2.1D63

Laipac Technology is the leader in M2M and Location Based Products. We deliver innovations of location technology for Alzheimer’s and mobile healthcare. We provide custom-tailored solutions for justice departments and law enforcement agencies. Laipac invests in R&D innovations to develop cutting-edge products and solutions. The Company’s award-winning products are utilized in 80 countries around the world. Share our cause to improve the quality of life and the safety for all people.
50 West Beaver Creek Road, Richmond Hill, Ontario, CANADA. L4B 1G5.
Tel: +905-7621228 Fax: +905-7631737

Maxcom: 2.1D59

MaxCom Sp. o.o. is a modern, dynamically developing company involved in production of telecommunication devices, mainly GSM mobile phones provided with telehealth services. In 2008 MaxCom was the first to introduce on the Polish market user friendly GSM mobile phones with large keys and the SOS function. We are currently one of European leaders in terms of the number of sold handsets, their modern appearance and advanced technology. A confirmation of the highest quality of Maxcom products is their excellent sale in telecommunication operators, virtually all chain stores in our country, specialized dealers and growing sales in several European countries. Address:
MaxCom Sp. z o.o. -Towarowa23A – 43-100POLANDTychy
Tel: +48-323277089

Metis S.A: 2.1E68

Metis was established in Athens in 2000 and is also present in Brussels, in Vilnius Lithuania for the Baltic region, in Cyprus for the middle East and from the middle of 2011 holds a representation office in Barcelona, Spain. Metis acts as:
• Funding agent for Technology and Innovation projects (country specific and Europe wide)
• Policy analyst of R&D initiatives & programmes
• Project coordinator and manager of complex R&D projects
• Learning expert on technology-enhanced training and skills development for Technology & Innovation management Metis R&D activities and services currently target the following sectors: ICTs (with special focus on culture, education and tourism), Environment, Energy, Health care
84A Ethnikis Antistaseos Athens GREECE 15231
Tel: +30-2103223778 Fax: +30-2103225375

Partelec: 2E47

Partelec is adopting an original positioning becoming a mobile and imaging hardware solution provider, his focus is M-health and e-Medecine imaging applications to combine telepresence and a scalable and fast sharing platform for medical images inside, outside hospitals and in mobility, for new usages as tele-diagnosis, urgency , tele-radiology. The target is to reduce the timing decision to select the right medical choice : Quick files or images display through “Waaves”, encoding software algorithm with diagnosis purpose, CE medical device marking, which provides the highest quality level. A Personal health recorder based on a secure USB key is also available
29 rue Saint Lazare Brie Comte Robert FRANCE 77170
Tel: +33-164045881 Fax: +33-164058876

Preventice: 2.1D61

Preventice delivers clinical grade health care solutions that reduce costs, improve care delivery, and increase patient engagement through the use of emerging mobile, social and cloud-based technologies. We collaborate with global leaders in health care and life sciences; blending their industry leadership with our expertise in software and system development. Together, we deliver continuous care, which combines care plan management, personalized education, remote patient monitoring, relationship management and powerful analytics into one, integrated solution.
2765 Commerce Drive NW Suite 220 Rochester UNITED STATES MN 55901
Tel: +1-9526497908

Raylight Soluciones Tecnológicas S.L: 2.1E69

Raylight Technology Solutions SL, is a company located in Valencia (Spain) that designs and develops optic-electronic products and software applications for mobile devices to help people with visual disabilities. Raylight’s goal is to use research efforts for manufacturing and marketing innovative products nationally and internationally. Raylight considers innovation one of the key success factors. The project focuses on people with visual impairment and low vision to enhance their autonomy, mobility, independence and social integration, giving personal assistance. Nowadays, we are developing several applications for various phone systems such as Android or IOS, as well as electronic magnifying glass Voost.
Paseo Ruzafa 9-12,Valencia CP SPAIN 46002
Tel: +96-3515007

Seavus: 2.1A83

Seavus is a software development and consulting company with a proven track-record in providing successful enterprise-wide business solutions. Founded in 1999 in Malmoe, Sweden, Seavus successfully covers the European and US market from several branches and offices in the world. Their expanding portfolio covers: core BSS/OSS solutions, Customer Experience and Relationship Management solutions, BI solutions, as well as embedded programming, tailored mobile and Android solutions, managed services, consultancy and resourcing. Seavus portfolio includes over 2,000 customers, among which leading worldwide telecoms and handset manufacturers, as well as organizations from banking and finance industry, consumer electronics, technology, education, government, health, etc.
Skeppsbron 5 Malmoe SWEDEN 211 20
Tel: +00-4640300940 Fax: +00-4640300941


Sensirion’s combined humidity and temperature sensors are well proven in mobile phones. Now the new Android API for humidity and ambient temperature will enable thousands of new apps for weather, sports, cosmetics, mHealth and more. The sensor’s high sensitivity and ultra low power consumption enables further possibilities for context awareness or AirTouch™. With more than 10 years of experience in humidity sensing, Sensirion can provide a full solution to prepare your device for these upcoming applications. We offer a complete package including the sensor as well as compensation engines, support for mechanical design-in and software implementation.
Laubisruetistrasse 50 Staefa SWITZERLAND CH-8712
Tel: +41-0443064000 Fax: +41-0443064030

SleepRate by HypnoCore Ltd: 2C75

HypnoCore Ltd was founded in 2006 on the basis of over 15 years of academic and medical sleep diagnostics research and algorithms development, resulting in several granted patents and FDA/CE certified medical solutions. SleepRate is our consumer, device agnostic, cloud-based sleep health solution. SleepRate combines the power of cloud computing, internet and mobile technologies, and widely available consumer heart-rate monitor devices to provide the first of its kind consumer sleep diagnostics solution. MySleepRate is now live!
Magshimim 20 Petah-Tikva ISRAEL 49348
Tel: +972-732903400

Swissmed Mobile: 2.1E62

Swissmed Mobile provides a scalable open multi-platform mobile solution enabling remote personal health monitoring for new and existing healthcare systems. Development of mobile medical applications is opening new and innovative ways for technology to improve health care. The applications gather real-time health data from sensors via Bluetooth or other protocols and transmit it securely to the cloud servers and eventually to the patient medical record. The software works on a multiple mobile phone platforms (Android, bada, iOS, Symbian, J2ME, Windows CE) and supports various types of sensors including monitors for blood pressure, blood glucose, ECG, oximetry, weight and fetal monitoring.
Baarerstrasse 106304 SWITZERLAND Zug
Tel: +41-435080596

Verifone: 2D06

VeriFone Systems, Inc. is the global leader in secure electronic payment solutions and mobile commerce applications. VeriFone provides expertise, solutions and services that add value to the point of sale with merchant-operated, consumer-facing and self-service payment systems for the financial, retail, hospitality, petroleum, government and healthcare vertical markets. With an extensive solution set for NFC mobile commerce and mobile retail VeriFone enables MNOs, service providers and merchants with the tools to manage the complexities of mobile commerce on the acceptance side.
2099 Gateway Place Suite 600 San Jose California UNITED STATES 30022
Tel: +408-2327800

VitalSignals Enterprises Inc: 2A110

VitalSignals has pioneered a wireless ecosystem for home-based vital sign and medication adherence monitoring using our state-of-the-art Adherence Engine and MedSignals® medminder/gateway. Alerts and reports are transmitted to a designated care team via email, text, automated calls, EMR uploads, and fax. Populations monitoring by Dashboard monitoring of populations is also provided.
3553 – 31 Street NW Calgary Alberta CANADA T2L 2K7
Tel: +1-4038782280

Watch4Net: 2A101

Watch4net is a leading provider of service assurance software. Watch4net’s flagship product, APG, is a carrier-class performance management application that provides real-time, historical and projected visibility into the performance of the network, data centers and cloud infrastructures. Corporations rely on Watch4net’s APG solution to ensure consistent delivery of business services, detect and troubleshoot problems quickly, and gain full visibility on the infrastructure performance and health. Visit Watch4net online at
4388 Saint Denis Street Montreal QC CANADA H2J 2L1
Tel: +001-5148426767

Andago: 3CY22

Andago has been a reference in the use of Open Source software since its foundation in 1996. Headquartered in Madrid (Spain), the company invests 30% of its resources in R&D&i and has an Innovation Centers and offices in Bilbao (Spain), Cambridge (UK), Panama City (Panama) and Miami (US). The company follows an Open Innovation model and delivers state-of-the-art solutions for businesses and governments, providing interoperable ecosystems based on Open Source and PaaS technologies for Mobile Health, eGovernment, eTourism, and Smart Energy Systems.
C/o Alcalde Ángel Arroyo, 10, 1a PlantaGetafe, Madrid. SPAIN. 28904
Tel: +34-916011373 Fax: +34-916011372

Barcelona Digital Technology Centre (BDigital): 3CY03

Barcelona Digital (BDigital) is an advanced technology centre specialised in the application of ICTs in the fields of Mobility, Security, Health, Energy, Food, Environment, Social Media and Education. BDigital will be exhibiting at Catalan Pavilion presenting its “Appytest” platform, a cloud-based testing and consulting service offered to any software developer for mobile devices with access to more than 2000 devices located around the world. It is a 100% web platform that solves the problem of testing applications on multiple devices, operating systems and operators. BDigital will also present new initiatives for the apps sector. Address:
Roc Boronat, 117 5th floor (Media-TIC Building)BarcelonaSPAIN08018
Tel: +34-935534540 Fax: +34-935534541

i2Cat Fundació: Courtyard CY03

The i2CAT Foundation is a center of research and innovation, which focuses on the development of the future internet in order to promote the use of advanced research in the area of networks and wideband applications, create platforms for collaboration between the business sector, universities and administration and endorse working teams in association with institutions in the rest of the world. The activity of i2CAT embraces different areas of expertise such as Audiovisual and eLearning, eHealth and Dependence, Distributed Application Network, Industrial Area and Ubiquitous Internet and Mobile Technologies. The latest are focused on Wireless Sensor Networks.
carrer Gran Capità 2-4 Barcelona SPAIN 08034
Tel: +34-935532510 Fax: +34-935532520

Murata Electronics Europe: 4.7HS38

Murata Electronics is a world leader in the design and manufacture of wireless modules and products. Murata specializes in hardware and software designs for the broad market covering the latest wireless standards including Wi-Fi, Bluetooth®, Bluetooth® Low Energy, GPS, and ZigBee®. Building upon Murata’s global leadership in quality and innovation in electronics we offer application-specific modules for the Smart Energy, Home Automation, Internet Appliance, and Healthcare markets. Besides Modules, the complete range of the Murata Technology house includes ceramic capacitors, resistors/thermistors, inductors/chokes, ceramic resonators, buzzers, sensors and EMI suppression filters.
Daalmeerstraat 4 Hoofddorp NETHERLANDS 2131 HC
Tel: +31-0235698410 Fax: +31-5698411

Ericsson/Sony Ericsson

This entire hall is normally reserved exclusively by Ericsson & Sony Ericsson (which is currently being taken over by Sony Corporation). As with previous years there will be some mHealth innovations being showcased but access may be restricted to guest pass holders only. If you would like to get a pass contact:

If you have no luck there let me know in the comments below of your interest and I’ll see if I can organise anything.

Agmis: 7H2

Agmis, part of 200 man strong ELIT cluster in Lithuania is specializing in mobile and operator solutions: 1. Mobile apps for iPhone and Android (Retail, Real estate,Recipes (dietary), Preventive healthcare, GIS based object finders, Google Maps, Yellow Pages); 2. Moblie portals: Tourist portals (; Yellow Pages (; Mobile Google Maps; Mobile CRM front-ends 3. Telco/utilities solution providers: Integration of BSS for revenue management (Ericsson LHS, Openet FusionWorks); self-service systems for the web (our own platform).
Europos av. 121 Kaunas LITHUANIA 46339
Tel: +370-37211351 Fax: +370-37211352

Planet Media: 7C83

Planet Media is a leading provider of ad-hoc corporative mobile apps and services for smartphones, tablets and SmartTVs. With more than 10 years of experience, the company has grown upon the trust of our customers from all over the world. Another key factor of our growth is innovation. Our in-house development factory and our R&D department work together providing solutions across all operating systems supporting native runtimes for iOS, Android, BlackBerry and Windows Phone, in addition to HTML5 Some of our most relevant projects have been carried out in areas such as mBanking ,mCommerce, mPayments , mHealth, mEmergencies and mEntertaiment.
C\Torrelaguna 77 Madrid SPAIN 28043
Tel: +34-915612722


Runtastic is a leading global social health and fitness company providing apps for tracking numerous types of sports available on iPhone, Android, BlackBerry and WP7. The data of the apps can be easily managed, analyzed and shared on the runtastic fitness portal. Furthermore runtastic produces own branded hardware like the runtastic heart rate-dongle, chest strap and pulse watch.
Runtastic GmbH Kommunalstrasse 154020 AUSTRIAL
Tel: +43-6507770190 Fax: +43-73234106020

Sennheiser Communications A/S: 7D56

Sennheiser Communications is a world leading manufacturer of wireless & wired headsets for mobile phones, tablets, gaming, VoIP and entertainment and develops special Unified Communications solutions for offices & call centres. The headsets are developed to improve speech, intelligibility and listening comfort. Sennheiser Communication currently delivers some of the most sold premium headsets for Apple devices, and some of the highest rated headsets to professional gamers on both PC and Xbox. Sennheiser Communications is headquartered in Denmark and is a joint venture between Sennheiser and the internationally renowned hearing health care company William Demant Holding Group.
Langager 6, Solrød Strand DENMARK 2680
Tel: +45-56180000

WIN Information Technology Inc: 7B104

WINIT is a cutting edge mobile application strategy & development company employing advanced design principles (accelerated lean-UX design and Agile development methodology) along with multi-platform technology expertise to enable enterprises to interact more effectively with their various stakeholders like customers, employees etc. and innovate extensively with their business model. WINIT helps organizations think mobile and implement a mobile strategy for their business WINIT is among the leaders in the World for custom and multiplatform mobile application development having hundreds of apps and clients such as Cisco, Schneider Electric, Samsung, United Health Group, Jet Airways and several fortune 500 clients .
461 Dakota Lane Coppel Texas UNITED STATES 75019
Tel: +91-4067308800

Oberthur Technologies: B68

Oberthur Technologies is a world leader in the field of secure technologies: systems development, solutions and services for smart cards (payment cards, SIM cards, access cards, NFC…) and for secure identity documents, traditional and electronic (identity card, passport, health care card). Created in 1984, Oberthur Technologies employs. 5,700 employees. With 50 sales offices across 5 continents, Oberthur Technologies’ international network serves clients in 140 countries.
71-73 rue des Hautes Patures Nanterre FRANCE 92726
Tel: +33-1478555400 Fax: +33-147855820

SK Telecom: A142 & A147

SK Telecom is Korea’s leading telecommunications provider with more than 26 million subscribers, which accounts for more than 50% of the total market. Established in 1984, the company was the first to launch and commercialize CDMA, CDMA 2000 1x, CDMA EV-DO and HSDPA networks, and it currently provides CDMA, WCDMA and LTE services.
SK T-Tower, 11 Euljiro2-ga, Jung-gu, Seoul, Republic of Korea
Tel: +82-261002114

Atos: Avenue AV06

Atos is an international information technology services company with annual 2010 pro forma revenues of EUR 8.6 billion and 74,000 employees in 42 countries. Serving a global client base, it delivers hi-tech transactional services, consulting and technology services, systems integration and managed services. With its deep technology expertise and industry knowledge, it works with clients across: Manufacturing, Retail, Services; Public, Health & Transport; Financial Services; Telecoms, Media & Technology; Energy & Utilities. Atos is the Worldwide Information Technology Partner for the Olympic Games. Atos operates under the brands Atos, Atos Consulting and Technology Services, Atos Worldline and Atos Worldgrid.
River Quest 80, Quai Voltaire Bezons Bezons FRANCE 95877
Tel: +34-912148769

Freescale Semiconductors UK Ltd: Avenue AV35

Freescale is the global leader in embedded processing solutions, advancing the automotive, consumer, industrial and networking markets. From microprocessors and microcontrollers to sensors, analog ICs and connectivity – our technologies are the foundation to the innovations that make our world greener, safer, healthier and more connected. Freescale is headquartered in Austin, Texas with design, research and development, manufacturing and sales operations in more than 20 countries. At Freescale UK we have an R&D location in East Kilbride Scotland, where we focus on Networking, Wireless, Automotive and Industrial applications.
Colvilles Road, East Killbride Glasgow UNITED KINGDOM G75 0TG

Geonovo: Avenue AV35

Geonovo is a UK based technology company providing lone worker and telecare personal safety solutions to its worldwide customer base using its own innovative mobile, GPS (Global Positioning System) and location-based technologies. Our offering comprises of a simplified mobile handset device incorporating an SOS button and GPS tracking software which integrates with most Alarm Response Centres around the world. When the device is activated it is then tracked using our web platform which can be accessed via any browser or smartphone. To date we have supplied over 35,000 devices worldwide both direct and via our channel partners.
268 Bath Road Slough Berkshire SL1 4DX UNITED KINGDOM SL1 4DX
Tel: +441753607403

Imperial College London: Avenue AV35

The Hamlyn Centre at Imperial College is focussed on developing safe, effective and accessible imaging, sensing and robotics technologies that can reshape the future of healthcare. In leading the ESPRIT project and through the understanding of the biology of athletic performance by developing cutting-edge, miniaturised wireless body sensor network (BSN) technologies, we aim to gain further insights into the human physiology that will improve the health and wellbeing of the population at large.
The Hamlyn Centre, Bessemer Building. Imperial College. London UNITED KINGDOM SW7 2AZ

Wood & Douglas: AV35

Wood & Douglas works with companies that have a vision to use high quality wireless products and services to enable communication between people, machines and devices, delivering flexible and robust monitoring, management and control solutions where wired communications is not physically or commercially viable. Wood & Douglas’ OEM and end user customers are diverse but predominately active in Utilities, Defence, Emergency Services, Healthcare, Transportation and Exploration Services.
Lattice House, Baughurst Tadley UNITED KINGDOM RG26 5LP
Tel: +44-1189811444

Location to be confirmed:

Think&Go NFC

Think&Go NFC provides solutions such as NFC-Shopping to retailers and NFC Audit&Control for quality assurance and mobile workforce management. We help organisation to understand how NFC will impact their organisation by accelerating the usage of smartphones. We also provide M2M solutions for consumer goods and health appliances. Finally we provide cost effective custom developments based on modules from our existing solutions to address specific needs. Think&Go NFC supports the fast growing range of NFC phones and Alternative NFC Devices which add NFC functionality to iPhones. Think&Go NFC have offices in Marseille, Sophia Antipolis, Paris and Singapore.
100, route des Houillères BP 2 Meyreuil FRANCE 13590
Tel: +33-442612885

Mobile Industry Networking: Mobile Sunday Barcelona.
1900+ Sunday, 26 February at Vintage, Fusina, 7, 08003

Mobile Industry Networking: AppCircus Party Register here (FREE/REQUIRED).
2000+ Monday, 27 February at Sala Apolo

Mobile Health in Action Networking Reception at the Hospital del Mar
1800-1900 Wednesday 29 February, Sala Josep Marull, IMAS, Hospital del Mar, 83 Carrer del Doctor Aiguader, Barcelona 08003.

Mobile Industry Networking: Swedish Beers
1900-Late Wednesday 29 February, DosTrece, Calle Carme 40, 08001

mHealth Industry Networking: TMT Networking Event
2000-2200, Thursday 1 March, IESE and Esade Business Schools

About David Doherty
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8 Responses to mHealth guide to Mobile World Congress 2012

  1. Pingback: Telecom Operator News » mHealth guide to Mobile World Congress 2012 « mHealth Insight …

  2. Pingback: How Apple got around the worlds telcos: It started with something unpopular that no one wanted, they even called it “Facetime” (so everyone would think it was a dead duck) « mHealth Insight: the blog of 3G Doctor

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  8. appzuniverse says:

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