Why NFC? Is “because you can” enough?

Whenever I see technologies being demoed I’m always asking myself is there an easier/simpler way to do exactly the same?

A lot of times there are countless other more effective ways, in this NFC demo on the NXP booth at Mobile World Congress I can’t even think of one good reason why you’d want it to work in the way being shown.

When advertisers could just add a QR Code to the posters why would anyone think this is a good way to showcase the benefits of NFC?

What’s the most pointless use of NFC you’ve ever seen?

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