Is a focus on Smartphone mHealth Apps distracting us from the opportunities in communication?

This graphic recording of a talk on “Wireless Wellness: App-tastic Or Just Fun & Games?” at SXSW12 is very typical of the way I’m noticing entrepreneurs with mobile/tech backgrounds approach mHealth.

Notice the way the Doctor side of things looks like it’s all still stuck in 1960?

Notice the way all the patient bits are very much DIY and disconnected from the healthcare professional? Look at how they require patients to adopt new approaches rather than provide solutions to the much more fundamental problems that patients already face?

The Healthcare world is littered with digital services that failed as a result of the lack of connection they offer patients to their carers. So when it’s so clear that better communication is key to patient participation (eg. the record adoption rates that Kaiser Permanente is reporting) it’s disappointing to see that this opportunity is so rarely even on the radar of the digital creatives that the healthcare industry so desperately needs.

Here’s what I’d have to liked to have seen captured…

About 3G Doctor

The Corporate Blog of 3G Doctor
This entry was posted in Uncategorized. Bookmark the permalink.

One Response to Is a focus on Smartphone mHealth Apps distracting us from the opportunities in communication?

  1. Pingback: My thoughts: “mHealth: My Father’s First Cellphone and the Evolution of Risk” « mHealth Insight: the blog of 3G Doctor

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s