This graphic recording of a talk on “Wireless Wellness: App-tastic Or Just Fun & Games?” at SXSW12 is very typical of the way I’m noticing entrepreneurs with mobile/tech backgrounds approach mHealth.

Notice the way the Doctor side of things looks like it’s all still stuck in 1960?

Notice the way all the patient bits are very much DIY and disconnected from the healthcare professional? Look at how they require patients to adopt new approaches rather than provide solutions to the much more fundamental problems that patients already face?

The Healthcare world is littered with digital services that failed as a result of the lack of connection they offer patients to their carers. So when it’s so clear that better communication is key to patient participation (eg. the record adoption rates that Kaiser Permanente is reporting) it’s disappointing to see that this opportunity is so rarely even on the radar of the digital creatives that the healthcare industry so desperately needs.

Here’s what I’d have to liked to have seen captured…