“Okay Doctor what are we going to do?”

Imagine if your patients were so engaged that they opened consultations with this question?

“The system is not perfect but we started off just understanding everyones workflow and then work on perfecting it for them and their small team”

Imagine if every healthcare IT firm approached change with such modesty and focus on actual end user needs?

“My Health My Records, so what I want you to do is send an email to your charity saying please join the My Health My Records Campaign, we want to teach all patients to control their own records”

Imagine if even 10% of the 125 medical research charities in the UK joined this campaign?