Text4Baby arrives in Russia with focus on affluent single mums

Just after watching this video trailer announcing Text4Baby’s move into Russia and I’m left with the feeling that it lacks authenticity and might be a little out of touch with the real world:

I’ve mentioned before how odd I think it is to be promoting free Text info services to mothers who already have $1000 Apple iPhone 4’s but in the new video we get to see much greater suggested affluence eg. this young mother has her own electronic baby scales, Apple iPad, Apple iPhone 4, drives a $100k luxury German coupe and can afford a home visit from a Doctor (another missed opportunity for 3G Doctor!).

I’m thinking that maybe the creators are a bit out of touch with the affluence and standard of living for the average young mother in Russia where annual salaries average less than $8000 (which would of course make it possible to afford a full time nanny for less than the depreciation on the car).

About 3G Doctor

The Corporate Blog of 3G Doctor
This entry was posted in Uncategorized. Bookmark the permalink.

2 Responses to Text4Baby arrives in Russia with focus on affluent single mums

  1. Pingback: Is mHealth the leverage of the newest mass media for Health OR is it just a tool or a widget that’s just like any other technology? « mHealth Insight: the blog of 3G Doctor

  2. Pingback: Is mHealth just a tool or a widget that’s just like any other technology? « mHealth Insight: the blog of 3G Doctor

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s