Finalising my slidedeck for a talk on the “Future of Mobile in Pharma” at next weeks Pharma eMarketing & Mobile Summit being held in Barcelona, Spain, and I realised I really needed an image to support a key take away:

Really happy with the result as I think it highlights so much of what is distracting the pharma industry as it tries to bring disruptive marketing approaches to Mobile – at the expense of missing out on some of the much more significant mHealth opportunities.

Is there anything else you feel the mHealth industry needs to share with the marketing teams behind the Europe’s leading Pharma brands?