Evolution of Mobile Health at Stanford: 2011 = “What Really Works”, 2012 = “the power of ‘baby steps'”

After being a little critical of the hype used at last years event it’s interesting to note how the focus has changed for the 2012 event:

Baby Steps for Big Results. This year we focus on the power of “baby steps” (done quickly!) in mobile health. Why? Because this method — rapid baby steps — leads to success in three areas: behavior change, collaborations, and experience design..

In a sign of the rapid rate of change in the mHealth world the event is now talking about baby steps but it’s sponsored by Kaiser Permanente – the mHealth innovator responsible for what is probably the world’s fastest ever adopted digital patient experience!

Full speaker line up is a fascinating line up of innovators but it’s rather odd (to me at least) that it doesn’t include any mobile operators (“carriers” for American readers) or mobile device manufacturers (Stanford Medical School was afterall the first US University to supply all students with an Apple iPad and the venue is a 15 min drive from Apple HQ):

Nikhil Arora, Co-founder, Back to the Roots
Kyra Bobinet, MD, MPH, Emerging Businesses, Aetna
Sheana Bull PhD MPH, Asst Prof, University of Colorado Denver
Albert Chan, MD, Chief Medical Information Officer, Palo Alto Medical Foundation, and Medical Director, My Health Online
Tim Chang, Managing Director, Mayfield Fund
Reman Child, Co-founder, OhLife
Cristina Cordova, Business Development, Pulse
Alexandra Drane, Founder & Chief Visionary Officer, Eliza Corporation
Rahim Fazal, Chief Strategist & Co-Founder, Involver
BJ Fogg, Director, Stanford Persuasive Tech Lab/Mobile Health 2012
Vinay Gidwaney, Co-founder & Chief Product Officer, DailyFeats
Eric Hekler, PhD, Asst Prof, School of Nutrition and Health Promotion, Arizona State University
Julia Hu, CEO & Founder, LARK
David Kirchhoff, President and CEO, Weight Watchers International
Emily Knight, Doctoral Student, Western University, Canada
Bernie Knobbe, Senior Director, Global Benefits, Yahoo!
Manu Kumar, Founder and Chief Firestarter, K9 Ventures
Rajiv Kumar, MD, Co-founder and Chief Medical Officer, ShapeUp
Ellen Levy, Founder & Managing Director, Silicon Valley Connect
John Lilly, Partner, Greylock Partners
Maria Ly, Co-founder, Skimble
Sarah Milstein, coAuthor, The Twitter Book
Neema Moraveji, PhD, Director, Stanford Calming Technology Lab & R&D, bLife Inc.
Robert Pakter, MD, CEO, PillJogger Inc
Deborah Rozman, CEO, Quantum Intech & HeartMath
Robert Scoble, Managing Director, Rackspace
Hiten Shah, CEO & Co-founder, KISSmetrics
David Sobel, MD, MPH, Director, Patient Education and Health Promotion, The Permanente Medical Group
Melanie Stuckey, Doctoral Student, Western University, Canada
Gus Tai, General Partner, Trinity Ventures
Richard Tate, Vice President, HopeLab
Hemi Weingarten, CEO and Co-founder, Fooducate
Michael Wu, Principal Scientist, Lithium Technologies Inc
Roni Zeiger, MD, coFounder and CEO, Impatient Science
Leslie Ziegler, Creative Director, Rock Health

The event starts tomorrow click here to follow it on Twitter.

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