Has Vodafones mHealth team gone for the “Don’t upset the Apple Cart” strategy?

“…when you are designing a mHealth solution make sure you identify all of the stakeholders at the outset and that they all win from the new solution if any one of them loses, for example through seeing an increased workload but no upside benefit the system will probably fail and if you work collaboratively you get a collective buy in. No one party can do it all”

Tony Kane, Head of Business Development, mHealth Solutions, Vodafone Group, in a podcast interview.

I think I may have found the achilles heel of Vodafone’s mHealth strategy.

The way I see it one of the biggest opportunities for mHealth is in replacing bloated and unnecessary processes with efficient modern alternatives eg. letters with SMS, flyers with mobile videos, advice lines managed by call handlers with video access to informed carers, etc.

As with any company that has ambitions to change the status quo I think it’s critical to get used to the idea that if you want to make a difference not everyone’s going to be cheering you on all the time.

Click here for a list with links to mobile operator mHealth web pages from around the world

About 3G Doctor

The Corporate Blog of 3G Doctor
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2 Responses to Has Vodafones mHealth team gone for the “Don’t upset the Apple Cart” strategy?

  1. Pingback: Vodafone’s Head of mHealth Solutions can’t see any global scale in mHealth and looks to drop the ‘m’ « mHealth Insight: the blog of 3G Doctor

  2. Pingback: PwC Report “Emerging mHealth: Paths for Growth” « mHealth Insight: the blog of 3G Doctor

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