So often I hear of Telcos’ failed efforts to engage patients with mHealth offerings while Apple seemingly continues with it’s golden touch so I think it’s helpful to share how a US telco (Sprint) is working to drive adoption of Google Wallet – a contactless payment service that’s been struggling with adoption.

Quite a simple value proposition really: activate the feature within 7 days and receive a $50 credit.

I can imagine an offer like “Activate your TELUS HealthVault account within 7 days and get a free 3G Doctor consultation to use whenever you want” would work well for mHealth service providers and really help drive a whole plethora of downstream market opportunities, loyalty and new channel partners for a Telco: