Deloitte’s latest Open Mobile Survey of senior US Mobile industry executives highlights mHealth as offering “huge potential revenue opportunities for mobile incumbents” and the “most promising new mobile growth” opportunity:

“Survey respondents were asked to nominate the top three vertical industries where they thought 4G technology would have the biggest impact in stimulating mobile business model innovation – increasing the potential for value generation outside of traditional mobile and wireless markets in the process. Of those polled, 78 percent stated that the health care/life sciences sector held the most potential, with the consumer products/retail industry and financial services/commerce also considered prime sectors set to benefit most from the emergence of 4G broadband technology“