Great to see this new DriveLink app from Samsung (available only on the Galaxy S3 so far) that I really hope is a sign that the next step in the smartphone wars will be in developing easier user experiences (like those that have already been developed by EasyPhone brand Doro) that users can select as part of the initial set up process.

I think it’s easy to imagine:

> that a mobile you can safely operate while driving the car might also be very easy to use when watching TV, riding the bike, cooking dinner, working on my PC, etc, etc.

> the additional stickiness customers would have with such a user experience (which would be much more valuable to a mobile device manufacturer than the rounded corner designs etc that helped Apple win it’s recent billion dollar patent dispute with Samsung).

> the opportunities this will provide mHealth developers to create new user experiences for patients that they’ll find easier to use.