Beg, borrow or buy a Samsung Galaxy S3 smartphone. Experiment and try and get a sense of the productive things you can do with it eg one handed communicating with Swype, voice-to-text with remote mike for Nuance 12, facial image tracking (Smart Stay) and recognition unlock, Best Photo selector, Direct Answer (just lift phone to ear and it senses the movement and answers automatically), “Pop up Play” Picture-in-picture (pop up multitasking), video calls, web browsing to look things up while on a call, etc.
Then absorb these simple facts: In 2007 Nokia (the worlds biggest handset manufacturer at the time) announced that it had sold 10 million N95 Smartphones in just 12 months from launch. Today, Samsung (the worlds biggest handset manufacturer) has announced that in less that 100 days they’ve sold 20 million Galaxy S3 smartphones.
Now bring together your best team (you of course don’t want anything less to be working on the mobile opportunity) to reflect on the fact that your patient or their carer will have a device at least as powerful as this in their hands in less than 5 years…
> If you are still providing them with bland and unengaging packaging – in 2017 your customers will be using augmented reality to find themselves a better experience and then they’ll go and discover what other patients and experts think of your product.
> If you are still providing them with uncertain waiting room waits – in 2017 they’ll go to somewhere that offers real time SMS notifications.
> If you are still not providing them with access to their health information – in 2017 they’ll be going somewhere that does.
> If you are still expecting patients to come in so you can take a look at their rash – in 2017 they will simply use their mobiles to share a picture of it with another registered Doctor.
> If you are still providing them with undocumented consultations – in 2017 they will simply use their mobiles to consult with Doctors who provide this.
> If you are a care provider who is still unprepared to discuss information patients researched on the internet – in 2017 they will simply go somewhere else to discuss the health videos they’ve watched on their mobiles.
> If you are a care provider who is still trying to do your work with bits of paper, requiring patients to write on clipboards in your waiting room or in paper journals that they can bring to their scheduled appointments – in 2017 your trade will be a memory.