I mentioned last week how I thought the NBCNews profile of Eric Topol MD showcasing mHealth tech including the Alivecor ECG, DexCom SEVEN PLUS, VisiMobile by Sotera Wireless and the GE V-Scan might be providing Apple with a placement that would’ve cost as much as $10 million to achieve with advertising.
While it’s great to see it’s been noticed by Apple I wonder how big the boost it’s given the brand and I wonder how big a spike there was in sales of Alivecor’s FDA approved $199 iPhone case amongst healthcare professionals who watched the program or were sent the link?
HatTip: @derektwon