“in the past ten years probably the greatest innovation of our time is the cell phone as a network. So we have wired the planet up now so that for almost no money anybody can be connected for text, for messages, and fairly soon for pictures and video. In the world’s history, I would call that more than an innovation, that is a global change at a massive scale… …anything that allows customers to be more connected with sellers spurs innovation every time“

Jay Walker, Curator of TEDMED, shares his thoughts on innovation with the Wall Street Journals’ Deborah Kan and it’s great to see more people with Healthcare industry influence are waking up to the fact that we’ve just lived through the Nokia decade.

Hopefully it won’t be long till we all start realising that the “cell phone as a network” is just one part of Mobile – the newest and least understood mass media – as in my opinion the big opportunities really only start to emerge when we build on the 8 already identified unique abilities it offers.