With the clocks going forward last night Innocent (a Coca-Cola Inc owned brand) were promoting this graphic on Twitter to connect with the smartphone toting audiences with a fun reminder of how Smartphones have done away with the pain in the neck we endured whenever we had to change electronic clocks.

It got me wondering how long it will take before we all look to mobile as the key to reducing the treatment burden and simplifying medication adherence…

Related: 2000-2009 the “Nokia Decade” …but why should it stop there?