Race to the bottom for UK Mobile Operator EE: First destroy your brand, then try rebranding it again, now dash any potential for trust…

Sunday Times Secrets of 27m mobile phones offered to Police

After a disastrous attempt by Orange and T-Mobile to converge their brands into the renamed UK only “EveryThing EveryWhere” brand they made another stab at it as “EE” that’s not working out anything like they’d hoped.

Now we have this Sunday Times article claiming that the network is prepared to sell the private text and call records of customers (along with data identifying “gender, age, postcode, websites visited, time of day text is sent [and] location of customer when call is made”) via Ipsos Mori, one of Britain’s biggest research firms.

HatTip: @WilliamHeath via @dgwbirch


About David Doherty

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