Japanese Mobile Operator hire a dedicated “Senior Crew” to sell Fujitsu’s Stylistic Smartphone



Fujitsu-Stylistic-S01

…(77 year old Teruko) Miyata was sitting at a SoftBank Mobile store counter showing customers how to use the company’s latest smartphone…”

Kumiko Makihara reports in the New York Times on how Softbank (Japan’s 3rd largest 3G Mobile Network Operator) has hired and trained a “senior crew” to help them capture market share in the world’s most senior market.

It amazes me after the success Apple has had as a result of hiring sales staff with disabilities to sell and provide support to customers that mobile operator retail stores have remained so slow to realise that their high street stores are an unwelcoming destination for the most affluent group of potential customers that could walk inside.

As Telefonica’s flawed £20+ million O2 Health venture closes it’s doors it should be obvious that the market for mHealth Value Added Services is directly related to the adoption of easy to use smartphones by seniors (NB. even today’s easy to use mobiles are smartphones).

Only after senior subscribers can see value in mobile can mobile operators begin to resell and profit from the services they can build around emergency/SOS keys, Mobile Connected Smoke Alarms, Weigh Scales, Blood Pressure Monitors, Blood Glucose Monitors, ECG Monitors, Documented Video Consultations with Doctors, etc, etc…

Blind Apple Store Salesman fixing a technical problem for a Space X Engineer

(A visually impaired Apple Store Staff member using Nuance text to speech technology to fix the smartphone of a Space X Engineer).

About 3G Doctor

The Corporate Blog of 3G Doctor
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s