Will Google’s Reunion advert help more of us see the mobile video calling opportunity for older generations?



I really enjoyed this Google India advert but while watching I wondered how they’d ever stretch it out for the full three and a half minutes after Mr Mehra and his good friend Yusef were reunited on a Google+ Hangout video chat. Perhaps that’s something Google India are holding back for the next video in the series?

Smartphone marketeers have found it very difficult to target senior audiences but I think it would do wonders for greater awareness of the senior mobile market opportunity if the world got to watch these two friends as go shopping for their own Android powered Video Mobiles so they don’t have to be so dependent on their children to stay connected… perhaps they could make a play on Yusef becoming the 7th billion mobile subscriber!

Reunion Video Call

Related: If “Loneliness is ‘deadly for the elderly” isn’t it time we recognised the life saving potential of SMS?

This Mothers Day teach someone you love to SMS and set them up some preset templates

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One Response to Will Google’s Reunion advert help more of us see the mobile video calling opportunity for older generations?

  1. medicina tradicional china mexico says:

    Great article.

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