We’ve started some great new business as a result of a conversation I had at the recent Disruptive Innovation in Clinical Trials meeting conference on ‘Game Changing Innovation for Clinical Development Leaders” that I presented at a fortnight ago (10-11 March 2014) so please excuse the delay in getting this posted.
Here are a few thoughts, pics and video clips that I hope share with you some of my experience:
It’s typical for me to find myself addressing audiences that have iPhones/Galaxy’s. Spotting a Sharp GX20 (a phone that first appeared in the market more than a decade ago) I realised this might not be the easiest audience I’ve ever talked to about mHealth…
Kathy Goin leads the ‘RBM Game’ a ‘Non-threatening, low risk approach to understanding risk based monitoring’ inspired by the ‘Nothing ever happens on my block’ book for children by Ellen Raskin. The room was broken into groups and asked to identify the risks an 8 year old faces walking home from school, there was even a video to help the delegates get the idea. In conclusion the delegates were encouraged to migrate to a ‘Risk Based Approach’ in their work.
Just listening to the delegates gave me incredible insights into the way execs in the Clinical Trial industry think. Don’t underestimate how preoccupied and consumed with avoiding risk this industry appears to be an enormous struggle to see the opportunity to take the same risk based approach that they took when deciding to fly to London for the conference…
Alain Bindels, Global CSR Narrative Leader at Roche gave a talk on “Using mobile technology in Clinical Trials’ and a key mHealth takeaway was encouraging delegates to prioritise getting started:
***UPDATE: 7 MAY 2014. 3G DOCTOR AND THE GENERAL MANAGER OF THE HEALTH NETWORK COMMUNICATIONS (THE ORGANISER OF THE DISRUPTIVE INNOVATION IN CLINICAL TRIALS CONFERENCE) WERE CONTACTED BY ROCHE PHARMACEUTICALS AND ASKED TO REMOVE THIS VIDEO CONTENT BECAUSE THEY DO NOT WANT THE CONTENT TO BE SHARED PUBLICLY.***
It’s interesting that only the Pharma industry events do people still get excited about COWs (Computers on Wheels). IBM is even running ads making fun of them but Alain’s happy to talk about how they make “Telemedecine” a reality…
With a call to involve IT as early as possible and strong concerns raised about the complexity of the ‘connectors’ and the standards used it surprises me that a company like Roche isn’t talking up it’s investment and commitment to the Continua Health Alliance (now part of the Personal Connected Health Alliance):
Dr Ben Goldacre, GP, Founder of the All Trials campaign and author of Bad Pharma – a book that wakes many clinical trial industry execs in the middle of the night in a cold sweat – is a very accomplished speaker and it didn’t surprise me that he completely packed the conference room – even the sales reps from the exhibition floor closed their IBM Thinkpads and jostled in at the back of the room to hear his talk introduced by Prof Trevor Jones, Director, Allergan and Former Director General of the ABPI:
He also didn’t disappoint on the Q&A panel that followed and I’m looking forward to again being in the audience at his ‘Imagine the Future of Medicine’ talk at the Albert Hall in London next month.
Here’s my slide deck (the video of my talk will be posted soon on the Conference organisers YouTube page – revisit this page as the link will be added here):
A tweet from @JoshPines during my talk:
A drawing made by TwoVisualThinkers.info during my talk:
We’ve already been asked to be involved again in next years event. Dates for your diary are 10-11th March 2015 – don’t hesitate to let me know via the comments (your comments will remain private and won’t be published) if you’d like a personal introduction to the organisers to learn about how you can get involved as a speaker or sponsor.