Walgreens CMO shares insights on what it took to create the USA’s most popular mHealth app & mHealth revenues of $375M per month

Sona Chawla Walgreesn being relevant to the consumer starts with thinking about how they use their mobile

Consumers don’t think digital and non-digital, for us to think about being relevant to the consumer, we need to think about how they use their mobile device

Sona Chawla, CMO, Walgreens speaking with Adweeks Stuart Feil (HatTip: shared by Adam Pelligrini, VP of Digital Health at Walgreens, over in the mHealth group on Linkedin).

Related: Why we’re more likely to drop the Health than the m in mHealth

One thought on “Walgreens CMO shares insights on what it took to create the USA’s most popular mHealth app & mHealth revenues of $375M per month

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s