“Consumers don’t think digital and non-digital, for us to think about being relevant to the consumer, we need to think about how they use their mobile device”
Sona Chawla, CMO, Walgreens speaking with Adweeks Stuart Feil (HatTip: shared by Adam Pelligrini, VP of Digital Health at Walgreens, over in the mHealth group on Linkedin).
Related: Why we’re more likely to drop the Health than the m in mHealth
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