Walgreens CMO shares insights on what it took to create the USA’s most popular mHealth app & mHealth revenues of $375M per month

Sona Chawla Walgreesn being relevant to the consumer starts with thinking about how they use their mobile

Consumers don’t think digital and non-digital, for us to think about being relevant to the consumer, we need to think about how they use their mobile device

Sona Chawla, CMO, Walgreens speaking with Adweeks Stuart Feil (HatTip: shared by Adam Pelligrini, VP of Digital Health at Walgreens, over in the mHealth group on Linkedin).

Related: Why we’re more likely to drop the Health than the m in mHealth

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One Response to Walgreens CMO shares insights on what it took to create the USA’s most popular mHealth app & mHealth revenues of $375M per month

  1. Pingback: Researchers find that data captured by your mobile can be used to predict with 87% accuracy if you are depressed | mHealth Insight: the blog of 3G Doctor

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