mHealth to Transform Healthcare Interview

EyeforPharma mHealth to Transform Healthcare interview with David Doherty

When you realize the amount of data mobile telecoms companies are gathering, you realize they are in a very different position and that this enables very different opportunities to personalize healthcare delivery. If pharma brands don’t transform, I have every confidence that mobile phone giants will cannibalise them just like they did with consumer brands – like computers, watches and music players – in the last ‘Nokia’ decade

3G Doctor’s David Doherty being interviewed by Robert Imonikhe ahead of EyeforPharma’s Value Added Services Conference (September 17-18, London).

Related: 2000-2009 – the Nokia Decade, but why should it stop there?

About David Doherty
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