I’ve just finished analysing the statistical brilliance of Tomi Ahonen’s review of the “Nokia Decade”. I agree with him and find it so incredible how deep this brand has reached into our subconcious that most of us aren’t even aware of it… hence many Journalists (eg. Patricia Robles, Rik Fairlie, Tom Philips, Lexton Snol) completely ignoring it in their reviews of the noughties whilst recognising the lesser trends of 3G, Android, Blackberry, Broadband, Facebook, Flash Memory, Google, HDTV, iPhone, iPod, MP3, MySpace, SatNav, TouchScreens, Twitter, Web Crazes, WiFi, Youtube, etc…
Please read Tomi’s 5000 word thought provoking blog post… to whet your appetite here’s my very simplistic pictorial interpretation:
The abridged history of this prolific Finish company:
Mobile Phones started this decade behind fixed landlines, levelled with them in 2003, and by 2010 wireless connections outnumbered fixed lines by so much that there were more Nokia branded Mobiles in use than there were fixed lines.
By the end of the decade both SMS and MMS (Picture) messaging had become more popular than PC internet messaging. We are nearly at a level where there are more people messaging via Nokia mobiles than there are accessing the internet!
Nokia became the leading manufacturer of personal music devices, selling 4 times as many devices as managed by nearest rival Apple (with the iconic iPod that began shipping 2 years earlier)
Nokia became the biggest manufacturer of watches – overtaking Seiko by 120 million units in 2008.
Nokia Snake became the most popular game, coming supplied on 1.5 billion more devices than the PC game Solitaire managed.
Nokia became the biggest producer of Calculators, taking only 7 years to catch up with the volume sold by the previous market leader CASIO.
Nokia shipped 3.8 Billion Camera phones, in one decade surpassing the total global market of both digital and film based cameras ever sold!
Proving high tech muscle, they also produced 72 million “smartphone” computers, exceeding the volumes of the largest PC manufacturer HP by nearly 20 million units.
Between 2000 and 2010 it was only the Nokia that could be crowned the “Cannibal of Cannibals!” – wiping aside the watch makers:
…and the companies who used to manufacture cameras:
…and with their Smartphones they even rose to dominate the worlds computer manufacturers…
So it’s 2010, where do we go from here? What has Nokia (Europes biggest spender on R&D) got in store for us in the next decade?
Here’s my advice…. if you’re a big medical device manufacturer cash out now OR get yourself a mobile guru! They will be coming for you!