Join us at the DigiPharm 2016 Conference

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On 5th-6th October 2016 at Royal Garden Hotel in London we’ll be chairing and presenting at the annual DigiPharm 2016 Conference on the opportunity for Pharmaceutical companies to go Mobile First (in which I’ll be describing how this new type of Pharma brand will function) and leading a roundtable discussion on the “mHealth opportunity for Pharma”.

“DigiPharm 2016 is focussing on the vast opportunities that digital and mobile technologies offer in patient engagement and marketing strategies. It is about presenting the right message as part of a well considered, multichannel marketing effort, and how to utilise the different channels to create a valuable experience for the customer. DigiPharm 2016 provides a forum for genuine disruptors (both individuals and organisations) to come and share their experiences of tackling industry stumbling blocks head on. This is more than just another conference. It is fresh, innovative and genuinely engaging for the audience. This coming year’s event will build on previous successes, covering the newest marketing processes, most innovative technologies and first glimpses of the most exciting digital and multichannel marketing case studies. 2016 promises to be the biggest ever. Join us to learn how to future proof your multichannel marketing strategy and utilise digital technologies to their full potential”.

Keynote topics will include:

Digital marketing excellence
Wearable Technologies: Innovation for Pharma
Transforming an Organization to Deliver on the Promise of Customer Experience
Opportunities and innovations in healthcare marketing
Know your market – new approaches in understanding your customer better
Designing the sales force of the future
How to be smarter in pharma marketing through big data
Gaining and maintaining organisational buy in
“Glocal” approach to multichannel marketing and the role of social media
Review of the latest developments in technologies and the potential they offer pharma in gain of attention, add patient value and marketing
Mobile Patient Engagement Strategy
Navigating the mobile experience: empowering innovation by designing a user-centric experience
Digital marketing: from a traditional department to a multichannel approach (focus on customers)

Confirmed speakers include:

Nadeem Ashraf, Digital Lead for Medical Affairs & PRA, Eli Lilly
Mike Bellis, Customer Experience Lead, Pfizer
Davide Bottalico, Head of Digital, Takeda
Stephanie Bova, Head of EUCAN, Takeda Digital Accelerator, Takeda
Christophe Bureau, VP Strategic Innovation, Stevanato Group SpA
Barbara Crema, EU & Multi-channel Lead, Biogen
Gareth Dabbs, Principal Technology Solutions, IMS Health
Julien Dagher, Europe Marketing Director Hematology, Novartis Oncology
Tughan Demirbilek, Strategy & Operations Director, Bristol-Myers Squibb
David Doherty, coFounder, 3G Doctor
Herve Dumas, Patient care solution lead, UCB
Federico Fanti, Head of multichannel transformation, Leo Pharma
Jessica Federer, Head of Digital Development, Bayer
Kai Gait, Senior Global Digital Director, GSK
Javier Garcia, Marketing Director, Teva
Richard Gray, Tech & Apps Commercial Direction, IMS Health
Olivier Gryson, Head of Digital, Servier
Thibaud Guymard, Head of eHealth Services, MSD / Merck & Co
Kasia Hein-Peters, VP, Head of Marketing for Dengue Vaccine, Sanofi Pasteur
Susanne Holm Schaffer, Head of eHealth Services, MSD/Merck & Co
Ashish Jajoo, Head of Global Digital Marketing & Social Media, Mylan
Susanne Kellenaers, Director Multichannel Management, Daiichi Sankyo
Olli Mitchell, Marketing Director UK & Ireland, Abbott
Thierry Picard, Chief Digital Officer, Pierre Fabre
Sarmad Salim, Director, eCommerce, Mobile and Web Solutions, Sanofi
Denise Silber, Digital health keynote/strategist & Founder, Doctors 2.0 & You
Timothy White, Head of customer experience, Teva EUv

Delegates attending include senior executives from the following global companies:

A+Be, Abbott Laboratories, AbbVie, Actelion, Advanced Health Media, Aegerion Pharmaceuticals, Allergan Limited, Amgen, Astellas Pharma, AstraZeneca, Atos Consulting, Biogen Idec, Boehringer Ingelheim, Bristol Myers Squibb, CSBJ Journal, Daiichi Sankyo Europe, DataArt, DMI, EMD Serono Inc, EUCOPE, European Federation of Pharmaceutical Industries and Associations, EY, Ferring Pharmaceuticals, F Hoffman-La Roche Ltd, GSK, Havas Lynx, ICA, IMS Health, Intercept Pharma, Ipsen, Laboratoire HRA PHARMA, LEO Pharma, Lilly, McKesson, Meda Pharmaceuticals, Medical News Today, Medix Publishers, Merck, MSD, Mundipharma Research, NIHR Clinical Research Network, Novartis, Novo Nordisk, Otsuka Pharmaceutical, Pfizer, Pharmafield, Pharma Marketing News, Pharmahorum, PharmaVoice, Pope Woodhead & Associates Ltd, Porzio Bromberg and Newman PC, PT Kalbe Farma Tbk, PwC, Qordata, Roche, Sandoz, Sanofi, Sanofi Pasteur, Servier, Stevanato Group, Studio1896, Takeda, Takeda Digital Accelerator, Teva Pharmaceuticals, Transparency International UK, UCB Pharma and Vifor Pharma.

Click here to register to attend (get in touch if you’d like a discount code) and if you or one of your clients have a story you would like to share at this international event then please call Adeline Lahore on +44 (0)20 7092 1173 or email at alahore@healthnetworkcommunications.com

Related: Click here to check out a comprehensive list of mHealth events.

UPDATE 6th October: My slide deck:

Five other slide decks that were shared at the meeting:

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